Mattel 2005 Annual Report Download - page 93

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Note 11—Segment Information
Description of Segments
Mattel’s operating segments are separately managed business units and are divided on a geographic basis
between domestic and international. On October 10, 2005, Mattel announced the consolidation of its domestic
Mattel Girls & Boys Brands and Fisher-Price Brands divisions into one division. The creation of the new “Mattel
Brands” division, which will result in the consolidation of some management and support functions, is expected
to more effectively and efficiently leverage Mattel’s scale, and will preserve the natural marketing and design
groups that are empowered to create and market toys based on gender and age groups. These changes are
consistent with Mattel’s ongoing strategy to build brands, cut costs and develop people in a streamlined
organization that is focused on scale, innovation and execution. There were no changes to Mattel’s operating
segments as a result of the consolidation.
Mattel’s domestic operating segments include:
Mattel Girls & Boys Brands—including Barbie®fashion dolls and accessories (“Barbie®”), Polly
Pocket!™and Disney Classics (collectively “Other Girls Brands”), Hot Wheels®, Matchbox®and
Tyco®R/C vehicles and playsets (collectively “Wheels”) and Harry Potter™, Yu-Gi-Oh!™, Batman™,
Justice League™, MegaMan™and games and puzzles (collectively “Entertainment”).
Fisher-Price Brands—including Fisher-Price®, Little People®, Rescue Heroes®, BabyGear™and
View-Master®(collectively “Core Fisher-Price®”), Sesame Street®, Barney™, Dora the Explorer™,
Winnie the Pooh, InteracTV™and See ‘N Say®(collectively “Fisher-Price®Friends”) and
Power Wheels®.
American Girl Brands—including Just Like You™(formerly “American Girl Today®”), the historical
collection (formerly “The American Girls Collection®”) and Bitty Baby®. American Girl Brands
products are sold directly to consumers and its children’s publications are also sold to certain retailers.
Additionally, the International segment sells products in all toy categories, except American Girl Brands.
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