Mattel 2005 Annual Report Download - page 5
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Please find page 5 of the 2005 Mattel annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.InApril,AmericanGirlPlace®LosAngelesofficiallyopensitsdoors.The40,000
square-footexperientialretailsiteislocatedatTheGrove,SouthernCalifornia’s
renownedshoppingandentertainmentdestination.Likeitssisterstoresin
ChicagoandNewYork,AmericanGirlPlace®LosAngeleswillfeatureanarray
ofengagingexperiences,suchasdiningintheAmericanGirl®Cafeorseeinga
livemusicalintheAmericanGirl®Theater.
INNOVATION
Weknowitastechnology,butwhatthechildseesispuremagic.Mattelalwaysboastssomeofthemost
innovative
toysinthemarketplace,and2006isnoexception.InspiredbyBarbie®doll’ssixthprincessmovieBarbie®inthe
12DancingPrincesses,theLet’sDance!Barbie®dollallowsgirlstoliterallydancewithBarbie.®Whenagirlwearsa
motion-sensorbraceletandshoeclip,thedollactuallyfollowsthegirl’sdancemoves.
MyScene™FabFaces™dollhasaninnovative,movablefacefeaturethatallowsgirlstocreatefunexpressions
onthedolls’faceslikefrowns,pouts,smirksandsmiles.
PixelChix,™whichwaslaunchedlastyear,returnsin2006withthePixelChix™Love-2-Shop™Mall.Themore
yourPixelChix™works,themoremoneyshehastospendonallthecoolthingsinthemall.
Since1996,thebigquestionofeveryholidayshoppingseasonisalwaysthesame:“What’sthenextTickleMeElmo?”
In2006,wearecelebratingthetenthanniversaryofTickleMeElmowithT.M.X.It’ssoincrediblethatwe’re
keepingitasecrettoberevealedSeptember20thonnationaltelevision.
Mattel’stoylinesupportingthissummer’sWarnerBrothersEntertainment,Inc.motionpictureSuperman
Returnsfeaturesrole-playingtoysthatenablekidstodemonstrateSuperman’sepicpowers.TheSuperman™
EXECUTION
Thisisthebasicbackroomblockingandtackling.In2006,wearecontinuingtofocusonimprovingtheefficiency
ofoursupplychainbyimplementingLeansupplychaintoolsandmethodologies,whichreducewaste.Wewill
alsohelpretailerskeepinventoriesclean,astheywerein2005.We’vestreamlinedoursalesforceleadershipinthe
U.S.,fullystaffedcross-functionalbusinessteamsanddevelopedcustomeraccountplansonaglobalbasistobuild
retailers’toysalesandprofits.
SCALE
Astheworld’slargesttoycompany,wecanrealizesignificantcostsavingswhenwemakepurchasingdecisions
basedona“OneMattel”philosophy.Wearealsofocusedonfurthertighteningoursupplychainthrough
centralizede-procurementinitiativesandtherationalizationofourmanufacturingandvendorsourcing.
WEWILLWININTHEMARKETPLACEBYDOINGTHREETHINGS:ENHANCINGINNOVATION,
IMPROVINGEXECUTIONANDFURTHERCAPITALIZINGONOURSCALEADVANTAGE.
our game plan