Mattel 2005 Annual Report Download - page 6

In฀order฀to฀win฀in฀the฀marketplace฀and฀win฀with฀employees,฀it฀is฀imperative฀that฀we฀have฀a฀strong฀
foundation฀of฀values฀and฀a฀corporate฀culture฀that฀unites฀each฀of฀us฀to฀a฀common฀purpose.฀Last฀year,฀
Mattel฀introduced฀a฀new฀set฀of฀values฀that฀were฀organic฀in฀nature฀as฀they฀were฀generated฀from฀within฀
the฀organization,฀not฀from฀the฀top฀down.฀The฀theme฀revolved฀around฀what฀makes฀Mattel฀so฀unique฀in฀
the฀marketplace:฀our฀core฀competency,฀play.฀At฀Mattel,฀we฀“play฀to฀grow”฀by฀seeking฀continuous฀
improvements฀in฀the฀business฀and฀rewarding฀excellence.฀We฀“play฀together”฀through฀dynamic฀
teamwork฀and฀collaboration.฀We฀“play฀with฀passion”฀by฀infusing฀unparalleled฀creativity฀and฀innovation฀
into฀every฀aspect฀of฀work,฀loving฀what฀we฀do฀and฀having฀the฀courage฀to฀make฀a฀difference.฀We฀always฀
“play฀fair”฀by฀treating฀others฀with฀dignity฀and฀respect฀and฀acting฀with฀integrity฀each฀and฀every฀day.฀
PLAY฀TO฀GROW
Turning฀the฀tide฀on฀the฀Barbie®฀brand฀is฀one฀of฀our฀key฀initiatives฀as฀we฀look฀to฀grow฀the฀company,฀
but฀equally฀important฀is฀continuing฀to฀build฀our฀brands฀in฀the฀global฀market.฀In฀2005,฀international฀
gross฀sales฀were฀up฀5฀percent,฀primarily฀driven฀by฀our฀success฀in฀the฀Asia-Pacific฀and฀Latin฀America฀
regions.฀As฀I฀have฀said฀on฀previous฀occasions,฀well-run฀consumer฀goods฀companies฀generally฀derive฀
50฀percent฀of฀their฀sales฀from฀international฀markets.฀We฀are฀now฀well฀on฀our฀way฀to฀attaining฀this฀
benchmark฀as฀international฀gross฀sales฀comprised฀44฀percent฀of฀our฀2005฀total฀gross฀sales,฀up฀from฀
31฀percent฀just฀five฀years฀ago.*
PLAY฀TOGETHER
Combining฀the฀formerly฀separate฀Mattel฀Girls฀and฀Boys฀Brands฀and฀Fisher-Price฀Brands฀divisions฀
is฀an฀important฀step฀in฀playing฀together฀by฀creating฀an฀organizational฀structure฀that฀further฀facilitates฀
best-practice฀sharing฀and฀teamwork.฀Playing฀together,฀however,฀goes฀beyond฀internal฀reporting฀
relationships.฀For฀2006,฀we฀are฀recommitting฀to฀foster฀industry-leading฀retail฀customer฀partnerships฀
with฀a฀streamlined฀U.฀S.฀sales฀leadership฀team฀that฀emphasizes฀collaboration,฀cooperation,฀category฀฀
expertise฀and฀win/win฀growth.
PLAY฀WITH฀PASSION
Few฀things฀speak฀to฀the฀values฀imbedded฀in฀our฀corporate฀culture฀more฀than฀the฀philanthropic฀works฀
Mattel฀and฀its฀employee฀volunteers฀support฀around฀the฀world฀every฀day.฀We฀celebrated฀the฀much฀
anticipated฀re-launch฀of฀the฀Mattel฀Children’s฀Foundation฀in฀2005฀with฀new฀programs฀that฀included฀global฀
grant฀making฀for฀the฀first฀time฀in฀the฀Foundation’s฀history฀and฀exciting฀new฀community฀partnerships.
In฀2005,฀Mattel฀donated฀approximately฀three฀million฀toys฀and฀the฀Foundation฀awarded฀72฀domestic฀and฀
34฀international฀grants,฀funding฀programs฀in฀virtually฀every฀country฀in฀which฀we฀operate,฀including฀Mexico฀
with฀funding฀for฀The฀Ser฀Humano฀Home,฀a฀home฀for฀children฀with฀AIDS฀that฀provides฀health฀programs,฀
psychotherapy฀and฀education฀through฀theater;฀the฀United฀Kingdom฀with฀funding฀for฀Thames฀Valley
Adventure฀Playground฀Association,฀which฀provides฀specialized฀playground฀equipment฀for฀children฀
with฀disabilities;฀Australia฀with฀funding฀for฀the฀Starlight฀Children’s฀Foundation,฀which฀provides฀mobile฀
entertainment฀units฀designed฀to฀wheel฀right฀up฀to฀hospital฀beds฀with฀the฀aim฀of฀providing฀a฀positive฀
distraction฀to฀seriously฀ill฀and฀hospitalized฀children;฀and฀India฀with฀funding฀for฀the฀Pratham฀India฀
Mumbai฀Initiative,฀which฀assists฀in฀creating฀libraries฀to฀enhance฀the฀reading฀and฀learning฀abilities฀
of฀economically฀underprivileged฀children฀in฀both฀rural฀and฀urban฀areas฀across฀Mumbai.
our values
HOW฀WE฀WIN฀IS฀JUST฀AS฀IMPORTANT฀AS฀WHAT฀WE฀ACHIEVE.
*Information฀required฀by฀SEC฀Regulation฀G฀regarding฀gross฀sales,฀a฀non-GAAP฀financial฀measure,฀appears฀on฀page฀48฀of฀the฀enclosed฀Mattel,฀Inc.฀฀Annual฀Report฀on฀Form฀10-K฀