Marks and Spencer 2015 Annual Report Download - page 12

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10
MARKS AND SPENCER GROUP PLC
STRATEGIC REPORT
OUR PLAN IN ACTION:
FOOD SALES
GROWTH
We have improved levels of
availability and choice. 112 s to r es
now carry our full range of 6,300 Food
products, increasing convenience for
our customers. By o ering our full
range in a l arg er number of sto res we are
helping people cater for their busy lives;
over 40% of our customers buy food for
today ortonight.
O ur Si m pl y Foo d f o rm at co nti nue s
to grow strongly. We opened 62 new
stores in the UK this yea r, taking ou r
total to 504. Our franchise partners
play a key role in this growth. In March
we opened our 200th Simply Food
store through our partnership with BP.
In a crowded marketplace, our position as a food
specialist sets us apart from our rivals. Customers love
our innovation: it’s a strategy that makes us truly di erent.
Last autumn, our Belgian Chocolate Ja a Sphere became
our fastest-selling dessert ever: we sold 170,000 in just six
weeks. Such was the demand that our supplier went into
24-hour production.
See more about Food on p26