Lifetime Fitness 2011 Annual Report Download - page 20

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14
• country clubs;
• online personal training and fitness coaching;
• the home-use fitness equipment industry;
• athletic event operators; and
• other providers of healthy way of life orientated services.
Competition in the health club industry varies from market to market and is based on several factors, including the
breadth of product and service offerings, enrollment fees and membership dues, the flexibility of membership
options and the overall quality of the offering. We believe that our comprehensive product offering and focus on
services, amenities and value provide us with a distinct competitive advantage.
Government Regulation
Our operations and business practices are subject to regulation at federal, state and local levels, including consumer
protection regulation related to our advertising, marketing, and sales efforts; health and safety regulation and
licensing requirements related to our café, spa, aquatics, child care and ancillary health and fitness-related products
and services; and regulation related to the collection, use and security of personal information about our members,
guests and purchasers.
With respect to the health and fitness industry specifically, state statutes regulate the sale and terms of our
membership contracts. State statutes often require that we:
• include certain terms in our membership contracts, including the right to cancel a membership, in most
cases, within three to ten days after joining, and receive a refund of joining fees paid;
• escrow funds received from pre-opening sales or post a bond or proof of financial responsibility; and
• adhere to price or financing limitations.
Trademarks and Trade Names
We own several trademarks and service marks registered with the U.S. Patent and Trademark Office, including LIFE
TIME FITNESS®, EXPERIENCE LIFE®, LIFE TIME FITNESS TRIATHLON SERIES® and T.E.A.M.
TRAINING EDUCATION ACCOUNTABILITY MOTIVATION®. We have also registered our logo and our LIFE
TIME FITNESS Triathlon logo. We also registered the “LIFE TIME FITNESS” mark in certain foreign countries.
We believe our trademarks and trade names have become important components in our marketing and branding
strategies. We believe that we have all licenses necessary to conduct our business. In particular, we license the mark
“LIFE TIME” in connection with our nutritional products so that we can market and distribute them under the LIFE
TIME FITNESS® brand.
Available Information
Our corporate website is lifetimefitness.com. We make available through our website, free of charge, all reports and
amendments to those reports filed or furnished pursuant to Section 13(a) of the Securities and Exchange Act of
1934, as amended (the “Exchange Act”), as soon as reasonably practicable after we electronically file such material
with, or furnish it to, the Securities and Exchange Commission (the “SEC”).