Lifetime Fitness 2011 Annual Report Download - page 15

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9
includes gym and rock wall activities. The child center features a computer center, separate infant and toddler
playrooms and numerous children's activities. We hire experienced personnel that are dedicated to working in the
child centers to provide children with an enjoyable and safe experience.
Additional Programs. All of our large format centers offer a variety of additional programs for children, which may
include birthday parties, school break camps, parent’s night out, sports and fitness classes and swimming lessons.
For adults, we offer a variety of sports leagues.
Memberships
We define a membership as one individual, couple or family. For example, a family of three people would be
considered one membership. As of December 31, 2011, we had 676,054 memberships and 1,292,587 members, an
average of 1.9 members per membership. Our current model centers average approximately 2.1 members per
membership, as a result of a higher family concentration for those centers.
We offer a variety of convenient month-to-month membership with no long-term contracts. Our members typically
pay a one-time joining fee, which includes an initiation fee and an administrative fee, and receive an initial 14-day
money back guarantee. In this document, we refer to the total cost to join as an enrollment fee.
Primary Membership Plans. We have five primary membership levels, which are Bronze, Gold, Platinum, Onyx and
Diamond. Within most membership levels, a member may purchase access to only one club or, with an elite
membership, access to all clubs at that membership level and below. Depending on the center classification, a
member is required to have a minimum membership level. Decisions of center designation are made on a center-by-
center basis and are dependent on the market presence, demographic nature, population density, initial investment in
the center and available services and amenities.
All memberships, regardless of level, typically include 24-hour access, locker and towel service, group fitness
classes (such as core, cycle and yoga), various educational programs, and Member Advantage (a program designed
to give our members discounts at 450 select local and national partner businesses). Members may also take
advantage of equipment orientations and participate in a fitness assessment which consists of fitness testing, review
of exercise history, body fat measurement and goal setting.
If members upgrade their membership plan, they would typically receive enhanced benefits depending on plan level.
These benefits may include access to a greater number of centers nationwide, more guest privileges, higher-end
amenities and additional programs and services.
The following table compares our different membership plans, as of December 31, 2011:
Number of
centers
Joining fee
Individual dues
Family dues
Center access
Bronze
Value and
affordability
20
$0-150
$40-60
$100-140
All Bronze
centers
(20)
Gold
Fitness,
fun and
relaxation
49
$0-150
$60-70
$130-150
All Bronze and
Gold centers
(69)
Platinum
Outstanding
club
amenities
15
$0-150
$70-80
$150-160
All Bronze,
Gold and
Platinum centers
(84)
Onyx
Exceptional
service
and luxury
9
$0-150
$90-100
$200-240
All Bronze,
Gold, Platinum
and Onyx
centers
(93)
Diamond
Premium
benefits, value
and privileges
8
$0-225
$120-130
$250-260
All Life Time
Fitness centers,
including Life
Time Athletic
centers
(101)