Lifetime Fitness 2011 Annual Report Download - page 14

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We offer many different programs featuring our certified professional personal trainers including:
• One-On-One sessions – We offer sessions in which an individual member meets directly with a personal
trainer to help him or her achieve healthy way of life goals, including losing weight, gaining weight/muscle
mass, or specific event training.
• Small Group sessions – We offer sessions in which a group of two to four members meets directly with a
single personal trainer to help them achieve their goals with others.
• T.E.A.M. Training Education Accountability Motivation® and other Weight Loss and Nutrition programs –
We developed a number of large group (typically eight to 12 members) programs under our proprietary
T.E.A.M. platform. Our T.E.A.M. Weight Loss program focuses on exercise, education and nutrition and
provides the resources and support toward long-term weight loss success. The T.E.A.M. Fitness program
combines cardio exercise with strength training. Our endurance program focuses on training in the proper
heart rate zones, for the proper duration of time and at the proper frequency to burn fat more efficiently
while improving overall health and fitness. Our T.E.A.M. Boot Camp challenges our members to test their
strength, agility and stamina. From time to time, we also offer other weight loss and nutrition programs,
such as the Life Time 90-Day Weight Loss Challenge, as an opportunity for members to receive education,
training and motivation that helps them set and achieve their health and fitness goals, and keep their overall
health programs on track.
• Assessments – We offer various assessments for a detailed view of total health. Whether the member is an
athlete or simply seeking better health, our assessments help members set and achieve health goals more
efficiently and confidently by providing precise scientific data on the member’s current health and fitness.
Fitness Programs and Classes. Our centers offer fitness programs, including group fitness classes and health and
fitness training seminars on subjects ranging from metabolism to personal nutrition. Each current model center has
at least two group fitness studios and makes use of the indoor and outdoor pool areas for classes. These centers also
offer yoga and Pilates as well as a studio dedicated to studio cycling. On average, we offer 85 group fitness classes
per week at each current model center, including, for example, studio cycling, step workout, dance classes, circuit
training and fitness yoga classes. These classes generally are free of charge to our members. The volume and variety
of activities at each center allows members to enjoy the center, whether participating in personalized activities or
with other members in group activities.
LifeCafe. Our large format centers feature a LifeCafe, which offers fresh, healthy, all-natural made-to-order and pre-
prepared breakfast, lunch and dinner items, including sandwiches, salads, snacks, shakes and more. Our LifeCafe
offers customers the choice of dining indoors, ordering their meals and snacks to go or, in each of our current model
centers and certain of our other large format centers, dining outdoors at the poolside bistro. Generally, each LifeCafe
also offers the Life Time line of nutritional products and supplements, third-party nutritional products, exercise
accessories and personal care products.
LifeSpa. Our current model centers and almost all of our other large format centers also feature a LifeSpa, which is a
full-service salon and spa. Each in-center LifeSpa offers hair, body, skin care and massage therapy services,
customized to each client’s individual needs. Most recently, we have begun adding medi-spa services to our offering
in select locations. Each LifeSpa is located in a separate, self-contained area that provides a relaxing and
rejuvenating environment.
LifeClinic Chiropractic. In select locations, we also offer LifeClinic Chiropractic services provided by licensed
chiropractors. LifeClinic Chiropractic offers an innovative, non-invasive form of soft tissue and joint treatment.
Child Centers. Almost all of our centers offer on-site child centers for children from three months through 11 years
of age as part of a monthly fee per child. Once a child turns 12, with the appropriate membership, he or she may use
most amenities available to adults. Child center services are available for up to two hours per child per day while
members use our centers. During this time, children ages one to five years can participate in enrichment programs,
such as music, movement and arts and crafts while children ages six to 11 years can participate in Kids Play, which