Johnson and Johnson 2006 Annual Report Download - page 26

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With ex-U.S. rights to NICORETTE®
,
world leader in smoking cessation,
we gain significant entry into
this high-potential segment.
LISTERINE® Antiseptic, the world’s No. 1
mouthwash, transforms our oral care
business into a $1 billion-plus franchise
and expands our presence in 60 markets.
VISINE® nonprescription eye-care products
complement our Vision Care franchise.
LUBRIDERM® moisturizing products
expand our adult Skin Care franchise.
NEOSPORIN® complements our
wound-care business.
BENADRYL® and SUDAFED® expand our
OTC upper-respiratory business.
ALSO
NEW
IN
2006:
J O H N S O N & J O H N S O N 2 0 0 6 A N N U A L R E P O R T
Extra Strength TYLENO
(acetaminophen)
GoTabs
BAND-AID® Brand
Adhesive Bandages
Antibiotic bandage
(U.S.)
COMPEE
Cold Sore Patch
(Europe)
CORTAID®
Poison Ivy Care Kit
treatment kit
LE PETIT MARSEILLAI
shower gels, soaps
and bath and hair care
products
STAYFRE Dry Max
Ultra Thin and Maxi
products
CAREFRE Large
(Europe and
North America)
The acquisition of Pfizer Consumer Healthcare assets marks an important milestone in our
history as the world’s most comprehensive and broadly based health care products company.
Consistent with our longstanding strategy of leadership within attractive health care markets,
the acquisition extends our leadership from 13 to 22 consumer health care categories in the U.S.
It also strengthens our global reach and brings together a combination of consumer businesses
that promise sustained growth on a global basis:
S E I Z I N G A R A R E O P P O R T U N I T Y:
PFIZER CONSUMER HEALTHCARE (PCH) ACQUISITION
As a way of saying thank you to loyal consumers who have
made SPLENDA® (sucralose) America’s favorite sweetener,
McNeil Nutritionals, LLC introduced an official cookbook,
The SPLENDA® World of Sweetness. Created in response
to enormous consumer demand, The SPLENDA® World of
Sweetness provides families with the tools to create reduced-
sugar and lower-calorie versions of favorite foods and
beverages without compromising the sweet taste.
In 2006, McNeil Nutritionals, LLC also introduced
SPLENDA® Brand Flavor Blends for coffee, SPLENDA® Brand QUICK PACK Pouches for
Unsweetened Powdered Drink Mixes and VIACTIV® Calcium Soft Chews for Teens.
Oral Care Business
Broadens Beyond
Flosses, Brushes and
Whitening Products
The combination of the Pfizer
and Johnson & Johnson oral
care businesses created a
$1 billion-plus franchise, the
fourth-largest oral care business
in the world. LISTERINE® is the
No. 1 mouthwash brand in the
world, and Johnson & Johnson
holds the No. 3 position in
toothbrushes globally with such
new products as the REACH®
Clean & Whiten Toothbrush and
REACH® InBetween Toothbrush;
the No. 2 position in dental
floss, including the new REACH®
CLEANPASTE Floss; and the
No. 2 position in whitening
products, with the introduction of
REMBRANDT® Whitening Strips
Premium With Mint flavor.
2006 YEAR IN REVIE W:
Consumer Health Care
• PCH Acquisition Makes Johnson & Johnson
World’s Premier Consumer Health Care Company
• Groupe Vendome Acquisition Expands Global Skin Care Presence
• More Than 400 New Products Fuel Worldwide Growth
Nutritionals Business Continues to Turn Out Recipes for Success
24