John Deere 2013 Annual Report Download - page 9

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9
innovation. The company’s advanced products and technology
earned further honors in 2013 and brought additional value to
our customers.
Deere was named one of the world’s top 100 innovators by a
leading business-media group based on our patents and
proprietary technology. In addition, lines of advanced products
and features – from tractors, balers and hitches to high-
performance transmissions – were awarded medals and other
recognitions at major shows in Germany, Italy and Russia.
Our new Chinese-made combine took honors at Asia’s largest
farm machinery exposition. At an international construction
and mining equipment show, a Deere backhoe and articulated
dump truck were named best products in their categories.
Our FarmSight strategy moved ahead, resulting in new capabilities
that help customers optimize equipment maintenance and make
more-informed agronomic decisions. New, high-capacity wireless
data linkage keeps operators, farmers and dealers connected,
enabling them to share vital data. Dealers can even diagnose
maintenance or operating issues from miles away, keeping
farmers up and running.
In our eyes, innovation is a “multiplier.” To that end, Deere’s
ability to translate innovations into protable solutions will help
us win customers and achieve our growth aims. But of no less
importance, it also will help us attract high-caliber, committed
employees and achieve our goals for developing extraordinary
global talent.
BUILDING ON A PROUD RECORD OF CITIZENSHIP
In 2013, the company and its foundation took meaningful
steps in support of sustainable solutions for world hunger,
improved educational opportunities, and the development
of economically vibrant communities. These make up the
three main focus areas of our corporate citizenship efforts.
An aggressive commitment to employee volunteerism lies at
the heart of Deere’s citizenship work. The number of volunteer
hours reported by employees more than doubled for the year.
In one example, some 3,000 U.S. employees prepared nearly
960,000 packaged meals for those in need in the company’s
home communities. In another case, a global team of
Sprayer customers wanted more speed, comfort and control.
The R4030 self-propelled sprayer brings a new design
and suspension that help take eld speeds up to 20 mph
and road speeds to 30 mph.