John Deere 2013 Annual Report Download - page 2

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2
Net Sales and Revenues (MM)
2011 2012 2013
$32,013 $36,157 $37,795
SVA (MM)
2 011 2012 2013
$2,527 $2,776 $3,390
Net Income (MM)
2011 2012 2013
$2,800 $3,065 $3,537
* Net income attributable to Deere & Company.
About the Cover
“Feet on the Ground, Eyes on the Horizon” describes
our approach to doing business. Feet on the ground
means maintaining focus on operational excellence and
delivering quality products and services for customers
like Helmut Seitz (pictured) of Guarapuava, Paraná, Brazil.
Eyes on the horizon refers to expanding our market
presence and pursuing attractive growth opportunities
around the world.
FEET ON THE GROUND
Dividends Declared (U.S. dollars per share)
Net sales and revenues
grew 5% in 2013, helped by
higher sales of agricultural
equipment and increased
nancial-services revenues.
Net income* jumped 15%,
to a new high. It was Deere’s
third consecutive year
of record earnings. On a
per-share basis, earnings
were up 19%, beneting from
fewer shares outstanding.
Strong prots, plus the
disciplined use of assets and
the skillful execution of
business plans, propelled SVA*,
or Shareholder Value Added,
to a new high in 2013.
SVA represents operating
prot less an implied charge
for capital.
In 2013, Deere boosted its
quarterly dividend rate by 11%.
It was the 11th dividend
increase since 2004. Over this
time, the company returned
about 60% of the equipment
operations’ cash ow to
investors through dividends
and share repurchases net
of issuances.
* Non-GAAP nancial measure.
See page 14 for details.
$1.52 $1.7 9 $1.9 9
2011 2012 2013