JP Morgan Chase 2005 Annual Report Download - page 18

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16
2005 highlights
Card Services
Major 2005 accomplishments
Acquired  million net new Visa,
MasterCard and private-label accounts.
Increased our private-label business and
gained ability to issue cards in Canada
by acquiring the Sears Canada portfolio.
Issued more than million Chase cards
with “blink” in several major metro-
politan markets, giving cardmembers
and merchants a faster,more con-
venient way to pay using contactless
payment technology.
Increased merchant processing volume
to $ billion.
Moved heritage Chase accounts to a
new,more flexible and cost-effective
processing system.
Completed rebranding efforts, changing
more than  million cards to the new
Chase brand. Launched high-profile
“Your Choice. Your Chase.” advertising
initiative.
With more than 110 million cards in
circulation and $142 billion in managed
loans, Chase Card Services is one of
the nation’s largest credit card issuers.
Customers used Chase cards for more
than $300 billion worth of transactions
in 2005.
Chase offers a wide variety of cards to
satisfy the needs of individual consumers,
small businesses and partner organiza-
tions, including cards issued with AARP,
Amazon, America Online, Continental
Airlines, Marriott, Southwest Airlines,
Starbucks,Sony,United Airlines,Universal
Studios, Walt Disney Company, and many
other well-known brands and organiza-
tions. Chase also issues private-label and
co-branded credit cards with Circuit City
and Sears Canada.
Through Chase Paymentech Solutions,
LLC, we are the largest processor
of MasterCard and Visa payments in
the world.
One of the largest credit card issuers
More than $300 billion in charge volume
$142 billion in managed loans
More than 110 million cards issued
Largest merchant acquirer in the world through Chase Paymentech Solutions, LLC
More than 850 credit card partnerships with some of the world’s best-known brands
2006 and beyond
Develop innovative products and
services to create differentiated value
for consumers and partners and drive
growth in number of cardmembers,
outstandings and sales.
Expand the markets we serve to reach
abroader base of customers.
Invest in marketing and technology
initiatives designed to position Chase
for superior long-term growth.
Cross-sell card products to the firm’s
customers.
Continue to increase productivity
by driving down operating cost per
active account.
Establish Chase as an iconic brand by
continually delivering on our brand
promise through our employees,
products and innovative new products.
2005 results reflect the impact of newly enacted bank-
ruptcy legislation, as well as a special provision taken for
Hurricane Katrina.
All 2004 information is on a pro forma combined-
operating basis. See page 1 for details.
(In millions, except ratios) 2005 2004
Total net revenue $15,366 $15,001
Operating earnings 1,907 1,681
Return on common equity 16% 14%
Return on outstandings (pre-tax) 2.21% 2.08%
Pro forma