Incredimail 2015 Annual Report Download - page 27

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Risks related to our Solutions’ Reputation and Perception
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Our business depends on a strong brand reputation, and if we are not able to maintain and enhance our brand, our business and results of operations could be
materially adversely affected.





                          

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We may be unable to deliver advertising in a brand safe environment, which could harm our reputation and cause our business to suffer.

                        


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We have experienced a decline in business, and market perception of our search business has not been favorable. As a result, we may have difficulty achieving
revenue growth and entering new markets.
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

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·
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·
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·



                        

                        

Risks Related to our Intellectual Property
Our intellectual property may not be adequately protected and thus our technology may be unlawfully copied by other third parties.
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