Incredimail 2015 Annual Report Download - page 26

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We provide a platform for application developers to advertise and effectively distribute their application. The mobile advertising market is relatively new and
may develop or evolve not as currently expected, which could harm our mobile marketing business.
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

  

     


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The growth of our mobile marketing business will be impaired if mobile devices, their operating systems or content distribution channels develop in ways that
prevent our mobile marketing business's advertising campaigns from being delivered to their users.
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


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We do not control consumer infrastructure. If consumer infrastructure fails, we may be unable to deliver our services and could suffer a material adverse effect.

                        


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The introduction of new browsers and other popular software products may materially adversely affect user engagement with our search services.
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
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