Incredimail 2015 Annual Report Download - page 25

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·
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·
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·
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·
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· 

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·
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·
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·
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·
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Risks related to our Technological Environment
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If we fail to detect non-human traffic or other invalid traffic or engagement with our ads, we could lose the confidence of our advertisers, damage our reputation,
and be responsible for makegoods or refunds, which would cause our business to suffer.
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. 
                        
                          




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We may not be able to enhance our platform to keep pace with technological and market developments in our evolving industry.
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                 


    


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If advertisers continue to shift toward computerized transacting, it could lead to a loss in revenue.
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