Incredimail 2014 Annual Report Download - page 36

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Our consumer products are currently available in seven languages in addition to English. Prices and license fees for our premium
products range between $5 and $50, varying based on market, length of license period and whether the products are offered together. Our legacy
product line crosses several vertical markets and consists of the following products, all of which may be downloaded over the Internet:
In March 2013, we introduced IncrediMail for the iPad, which was rebranded as Molto. We launched Molto for the iPhone in October
2013 and for Android phones in January 2014. Molto was one of the first email applications truly adapted for touch-
screen devices.
In the second half of 2014, we began to phase out the Molto application and closed down product support in December 2014. Users
that downloaded the application prior to the phase out can continue to use the application, but certain features are no longer available
and we will no longer release any further updates.
On the desktop, Smilebox can be used both on the PC and the Mac, making it easy to create digital creations from personal photos
using a range of digital designs including invitations, greetings, collages, scrapbooks, photo albums and slideshows. These creations
can then be shared free of charge via email, Facebook, Twitter, Print, DVD or photo frames. Revenues are generated from
subscriptions for premium content and features, advertising from creations that are shared for free, printing revenues from creations
that are printed to store or printed and shipped to home and search revenues for consumers that elect to have Smilebox provide their
default search results.
Smilebox is also available free of charge for the iPhone, making it easy to personalize and share photos in real time, directly from the
device. Personalization options include captions, stickers and frames, and sharing options include email, Facebook and SMS.
Products under Development
Our research and development activities are primarily conducted internally, focusing on the development of new platform-
based
solutions that will offer developers (i) effective distribution tools, (ii) increased monetization capabilities, and (iii) enhanced optimization via
powerful, reliable, and easy-to-
use analytics. Additionally, we focus our research and development efforts on developing new products and
improving existing products through software updates and upgraded features. Our Research & Development department is divided into groups
based on scientific disciplines and types of applications and products.
•
IncrediMail is our communication client. Its basic version can be downloaded free of charge. IncrediMail is used for managing email
messages and Facebook feeds, and offers various graphic and personalizing capabilities. In addition, it is safe, simple and easy to use.
The premium version of this software offers, for an annual subscription fee, VIP support and enhanced graphic capabilities, as well
as advanced anti
-
spam software for a separate annual subscription fee.
•
Smilebox is an Internet photo sharing service available for the desktop and smart-phone.
• In 2015 we also announced the beta launch of Violet, the first do-it-
yourself wedding design tool created specifically to help modern
brides envision and implement every aspect of their unique style and perfect day by choosing a style, mood, colors, fonts and
personal logo. Once users have created their style, the site provides them with a stylebook and mood board to take to wedding
planners, photographers, florists, etc., to help streamline the wedding planning process.
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