Incredimail 2014 Annual Report Download - page 141

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(c) If Company fails to maintain an RPM above [***] of the Bing Site rate in [***]for any given quarter, [***].
4.6.4 Unauthorized or Fraudulent Revenue . In connection with Company’
s Redirect distribution, Company will not, and
will not authorize any third party to, generate invalid revenue through any automated, deceptive, fraudulent or other invalid means including but
not limited to repeated manual clicks, the use of robots or other automated query tools and/or computer generated search requests, clicks that are
prohibited under the Guidelines and/or the unauthorized use of other search engine optimization services and/or software, but in all cases with
the purpose being to fraudulently or deceptively increase the impressions or revenue hereunder. Using [***] Microsoft will measure invalid
click-throughs, and any search, impression, click-
through or conversion generated in violation of this paragraph will not be counted for purposes
of compensation.
4.6.5 Distribution Partners .
(a)
Company may distribute the Products through the Company Partners that make up the Company Network. Company will
disclose to Microsoft, each calendar quarter during the Term and upon Microsoft’
s request, all Company Partners that
make up the Company Network. Such disclosure will be deemed Company’
s Confidential Information as that term is
defined in the NDA, and will be provided only to those Microsoft quality team personnel who need such information.
(b)
If any Company Partner or related traffic: (i) violates Guidelines; (ii) violates law with respect to the Products or their
distribution; (iii) is engaged in or derived from fraudulent practices; or (iv) [***], then Company will ensure that the
Company Partner removes the Bing Search Service and Redirect functionality from those Products (including affected
bundled Products) within [***] business days of receipt of written notice from Microsoft. If a violation in [***] is
remedied within [***] business days of such notice, then Company may retain or otherwise reinstate the Bing Search
Service and Redirect functionality on those Products. By way of clarification and not limitation, [***]. A written notice,
delivered by fax as outlined in Section 12.1
, given by Microsoft in accordance with subsections (i) through (iii) above is
[***] subject to the terms of
Section 4.6.5(c)
below.
(c) In the event that [***], subject to having first engaged in the dispute resolution process in Section 11.1
. If the Parties fail
to reach a mutually agreeable remedy during the aforementioned dispute resolution process, then Company agrees that
subject to Section 9.1(d)-(e) (Indemnification), Microsoft’s, sole remedy[***]. On 1
st
January each year during the Term,
[***].
(d) Company, its Affiliates and their Company Partners must not sub-
syndicate or otherwise distribute Products incorporating
the Bing Search Service Redirect functionality through any means to any search distribution entity including without
limitation those companies operating the [***] branded search distribution services.
(e)
Company must not directly or indirectly offer the Redirect functionality to [***].
(f)
During the Term, Microsoft will not actively solicit a commercial relationship to provide the Bing Search Service to any
suspended partner directly nor shall it expressly permit any third party to do so
.
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11
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