Incredimail 2010 Annual Report Download - page 124

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(b) includes information about End Users’ options for cookie management.
14.2
Notwithstanding clause 14.1 above, and except, in respect of ADX Services, as specified by Company
’
s anonymity preferences selected
in the ADX user interface, Google may: (i) share Site-
specific statistics, the Site URL(s), and related information collected by Google
through its provision of the Advertising Services to Company with advertisers or potential advertisers; (ii) share know how gained by
Google through its provision of the Services to Company (including sharing information illustrating this know how presented in an
anonymised or aggregated form) with third parties. In either case, this sharing of information will not include any sharing of personally
identifying information.
14.3
Notwithstanding clause 14.1 above, Company may disclose to Company Partner, or to any other third party, the ADX reports provided
by Google to Company. Company shall not disclose to any Company Partners, or any other third party, the Percentage of ADX
Revenues payable to Company, or any information that could allow such Company Partners or third party to calculate the Percentage of
ADX Revenues payable to Company.
14.4
Company will ensure that at all times during the applicable Term, Company or, in the case of ADX Services, Company and Company
Partner has a clearly labelled and easily accessible privacy policy in place relating to the applicable Site(s) and that this privacy policy:
(a)
clearly discloses to End Users that third parties may be placing and reading cookies on End Users
’
browsers or using web
beacons to collect information in the course of advertising being served on the applicable Site(s); and
14.5
Google may migrate data derived from Company
’
s use of the DoubleClick Advertising Exchange to ADX. The parties agree that any
data migrated to ADX will be subject solely to the terms of this GSA or any Agreement.
14.6
Google hereby acknowledges that Company is a publicly traded company, and as such is obliged to comply with certain disclosure
rules, including the obligation to disclose the existence of this Agreement and its material terms and conditions to the U.S Securities and
Exchange Commission (the “Authority”).
Company shall work with Google to agree which terms of this Agreement should be treated
as confidential (“Confidential Terms”)
and Company shall use best endeavors to ensure that such Confidential Terms are granted
confidential treatment by the Authority . Providing that Company has used best endeavours to ensure that the Confidential Terms are
granted confidential treatment by the Authority, Company shall not be held liable under this Agreement in the event that Confidential
Terms are eventually required by the Authority to be publicly disclosed.
14.7
Subject to clause 14.6, neither Party
will issue any press release regarding this GSA or any Agreement without the other
’
s prior written
approval.
15.
Term and Termination
15.1
This GSA will commence on the GSA Effective Date and remain in force until it terminates or expires in accordance with its
terms. Each Agreement shall (unless earlier terminated in
accordance with its terms) remain in force for the Term, at the end of which
it shall expire automatically.