Incredimail 2010 Annual Report Download - page 116

“AFC” means the provision of content and/or placement targeted hyperlinked advertisements via Google’
s AdSense for Content
Service under the applicable Agreement;
“AFS” means the provision of keyword targeted hyperlinked advertisements via Google’
s AdSense for Search Service under the
applicable Agreement;
“Agreement” means an agreement between Company and Google on the terms contained in the applicable Order Form and this GSA;
“Approved Client Application” means, for each of the Services, any application, plug-
in, helper, component or other executable code
that runs on a user’
s computer and is approved for the purpose of accessing those Services, as stated in the applicable Order Form or as
otherwise agreed between the parties from time to time in writing;
“Confidential Information”
means information disclosed by (or on behalf of) one party to the other party under this GSA or any
Agreement that is marked as confidential or, from its nature, content or the circumstances in which it is disclosed, might reasonably be
supposed to be confidential. It does not include information that the recipient already knew, that becomes public through no fault of the
recipient, that was independently developed by the recipient or that was lawfully given to the recipient by a third party;
“Client ID” means an alphanumeric code as provided by Google to Company from time to time to be used to identify each Request;
“Company Content” means any content served to End Users that is not provided by Google;
“Company Partner”
means, in respect of the ADX Site(s): (i) the owner (if not Company) of those Sites (if Company is not the owner
of the ADX Site(s)); (ii) the third party with which Company is co-
branding the ADX Site(s); or (iii) the third party for which Company
is providing the Site on a white label basis;
“End Users” means individual human end users of a Site, Approved Client Application or Feed;
“Equivalent Ads”
means any advertisements that are the same as or substantially similar in nature to the AFS Ads provided by Google
under any Agreement.
“Feed” means any RSS, or variant, feed containing content from a Site as made available by the Company from time to time;
“ Google Brand Features ” means Google’s trade names, trademarks, logos and other distinctive brand features;
“Google Branding Guidelines” means the then-
current brand treatment guidelines applicable to the AdSense Services and Search
Services which may be found at the following URL: http://www.google.com/wssynd/02brand.html
(or such other URL Google may
provide from time to time);
“Google Program Guidelines”
means the policy and implementation guidelines applicable to the AdSense Services and Search
Services as notified to Company by Google from time to time;
“Google Technical Protocols”
means the Google technical protocols and other technical requirements and specifications applicable to
the Services as notified to Company by Google from time to time;
“Group Company”
means in relation to each of the parties, any corporate body that (directly or indirectly) controls, is controlled by or
is under common control with that party;