Incredimail 2010 Annual Report Download - page 118
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If there is any conflict between: (a) the items listed in 2.2(b)(i), (ii) and (iii); and (b) the mock ups and specifications referred
to in 2.2(b)(iv), then the items listed in 2.2(b)(i), (ii) and (iii) shall take precedence over 2.2(b)(iv), and Company shall make
all changes requested by Google in respect of the implementation of the AdSense Services and Search Services to resolve such
conflict.
2.
Implementation Requirements
2.1
Launch of the AdSense Services and Search Services
(a)
The parties will each use their reasonable endeavours to launch the AdSense Services and Search Services into live use within
[***] from the effective date of the applicable Order Form.
(b)
Company will not put its implementation of the AdSense Services and Search Services for a Site into live use (or any amended
implementation pursuant to clause 6.2a or b) until Google has notified Company that the implementation for that Site is
approved (this approval not to be unreasonably withheld or delayed).
2.2
Implementation
(a)
Implementation of Services on a Site, Approved Client Application or through a Feed is conditional on Company or, in the
case of ADX Services, on Company or Company Partner:
(i)
being the technical and editorial decision maker in relation to each page, including Results Pages, on which the
Services are implemented; and
(ii)
having control over the way in which the Services are implemented on each of those pages;
(b)
Company will ensure that the AdSense Services and Search Services are implemented and maintained in accordance with:
(i)
the applicable Google Technical Protocols;
(ii)
the applicable Google Branding Guidelines;
(iii)
the applicable Google Program Guidelines; and
(iv)
the mock ups and specifications for such AdSense Services and Search Services set out in the exhibits to the
applicable Order Form, unless otherwise approved by Google or permitted in accordance with clause 6.2(a), (b) or (c).
(c)
Company will ensure that the ADX Services are implemented and maintained in accordance with:
(i)
the applicable Google Technical Protocols; and
(ii)
the ADX Guidelines.
2.3
Requests
(a)
Google will:
(i)
for each Valid Request received by it, where available provide a Search Results Set or an Ad Set (as applicable); and
(ii)
within [***] of the end of each month during the Term, make available to Company Search Services and/or
Advertising Services revenue and usage reports (as applicable) in such form and manner as Google generally makes
such reports available at that time.