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Hyundai Motor Company Annual Report 2006Open Road
45
The HED-4(QuaramaQ) New Advanced Technology Demonstration Vehicle (ATDV), co-
developed with GE Plastics was displayed at the 2007 Geneva Motor show. It features the
world’s first Elastic FrontTM.
All muscle. At the 2006 L.A Motor Show Hyundai unveiled the HCD-10(Hellion)
Concept Car, a compact three-door crossover with attitude.
line of Aero coaches. Developed over a 36 month period the
Universe has beefed up structural rigidity by more than 15 percent,
redesigned side mirrors which reduce turbulence, increased cabin
width and height for greater comfort, increased driver legroom and
greater cargo space, now up to 6.5 cubic meters.
Hyundai also forewarned customers to get ready for yet another new
model. The all-new Hyundai Genesis V8, will be the car maker’s first
rear-wheel drive auto and fuses future vehicle architecture onto a
premium sports sedan. The 2007 New York Motor Show was chosen
to unveil the new model which was met with rapturous applause.
The vehicle is scheduled to go to market in 2008.
• CONCEPT CARS ON SHOW
Hyundai concept cars were again very warmly received by
onlookers at major international motor shows throughout 2006. At
the 2007 Geneva Motor Show in March Hyundai unveiled the HED-
4(QuarmaQ) Advanced Technology Demonstration Vehicle (ATDV),
co-developed with GE Plastics. The QarmaQ features the
revolutionary Elastic Front™ system designed for passenger and
pedestrian protection in accidents. The world’s first global
pedestrian protection solution consists of three energy-absorbing
structures integrated underneath the futuristic vehicle. The
system makes use of several advanced materials that offer
inherent absorbing or “elastic” properties. The sporty cross-over
coupe also features eco-friendly technologies which reduce
weight, fuel consumption and carbon emissions.
Also at the 2007 Geneva Motor Show, the i30 was unveiled for the
first time. The i30 is a sporty compact segment car styled in Europe
by Europeans and is designed to meet the styling and motoring
needs of the European market. The i30 also launched Hyundai’s
new “I” prefix. The “I” was chosen to symbolize intelligence and
integrity.
The 2007 Seoul Motor Show played host to the HND-3(Veloster), a
sporty coupe concept targeting the y-generation. Although an
estate wagon the Veloster is a c-segment vehicle. Developed at
Hyundai’s Design and Technical Center in Namyang, outside Seoul,
the Veloster is so named to combine “velocity” and “roadster”.
Hyundai gave the world its first glimpse of the stunning C-segment
volume model named HED-3(Arnejs) at the 2006 Paris Motor Show.
The Arnejs is a concept preview of Hyundai’s coming designer-look
Euro-hatch variant of the new Elantra. The Hyundai Motor Europe
design team in Russelsheim, Germany modeled the Arnejs on
development plans for the new Elantra.
At the 2006 Los Angeles Motor Show Hyundai got tough with the
debut of the HCD-10(Hellion) Concept Car. The Hyundai Design and
Technical Center and Hyundai Motor America presented the Hellion
during a press conference at the Los Angeles Motor Show. The
Hellion takes its design architecture from three ultra-lightweight
structural ribs which provide both the structural and visual strength
of the vehicle. Under the hood the performance matches the
muscular design without compromising Hyundai’s commitment to
eco-friendly vehicles. A 3.0 liter, V6 Common Rail Diesel Engine
(CRDi) produces 236 horsepower and 332 lb ft torque.