Hyundai 2006 Annual Report Download - page 41

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Hyundai Motor Company Annual Report 2006Open Road
37
• MARKET CONDITIONS & PERFORMANCE
In keeping with HMC’s management philosophy of respect for all markets regardless of size or location, Africa and the Middle East have
been closely watched for many years and 2006 saw strong gains in these regions backed up by an impressive list of accolades for many of
our vehicles.
Exports to the Middle East and Africa have been rising steadily since 2003 when we reported a modest 77,076 units exported. In 2006 we
exported 177,416 up from 2005’s impressive 152,718 units. This reflects an continuing upward trend since 2003, having exported 139,296 in
2004.
In Seoul HMC held its 2006 Sales Expedition Seminar for Africa & Middle East Regions. Twenty-six marketing directors and general
managers from twelve dealerships in ten nations across Africa and the Middle East attended the seminar which gave them an opportunity
to share success stories, hear HMC strategies and test drive the new Veracruz, shortly planned for release throughout their regions.
The main theme of the seminar was that Hyundai continue to establish sustained growth based on quality management. Delegates were
urged to make aggressive inroads into the regional high-end markets of the Middle East and Africa.
In South Africa, J.D. Power and Associates 2006 South Africa Initial Quality StudySM found Hyundai as sixth overall in the nameplate
category, ahead of Toyota. In addition, the Hyundai Atoz rated number one with South African customers in the lower compact car
segment. The survey was carried out on 9,600 customers who had bought new cars between December 2005 and April 2006, and is widely
recognized as a leading indicator of vehicle and brand quality and reliability.
The Atoz has led the Hyundai charge in the Middle East and African regions successfully taking the number one market in Egypt and
Algeria where the top selling model is the Atoz. The Tucson/Santa Fe models are increasing in popularity throughout the Middle East and
Africa on the back of impressive driving displays across the African continent. Six stock Tucsons completed a trans African journey,
successfully traveling 6,200km across the continent.
The 22-day-long adventure demonstration which took place at the end of 2005, began in Cape Cross, Namibia's port city on the Atlantic
coast and took the team through the spectacular deserts and mountains of Botswana, Zambia, South Africa and Swaziland before finally
reaching Maputo on Mozambique's Indian Ocean coast, their final destination.
Africa &
Mid-East