Haier 2009 Annual Report Download - page 12
Download and view the complete annual report
Please find page 12 of the 2009 Haier annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2 -
3 -
4 -
5 -
6 -
7 -
8 -
9 -
10 -
11 -
12 -
13 -
14 -
15 -
16 -
17 -
18 -
19 -
20 -
21 -
22 -
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
 |
 |
CHAIRMAN’S LETTER 主席函件
HAIER ELECTRONICS GROUP CO., LTD ANNUAL REPORT 2009
10
1.
2.
Outlook (Cont’d)
The competition in the white goods industry is fierce and many
competitors have well-known brands and a strong commitment to the
Chinese market. In the washing machines and water heaters sectors,
the level of profit rate is still considerable and it is not so difficult to
expand capacity. If a competitor launches a price war, an impact on our
revenue and profitability is inevitable. We have established the position
as a market leader in the 3rd and 4th tier markets at this stage but our
market position will inevitably be challenged as more and more market
players join the competition.
We believe our focus on the following three areas will help us meet the
challenges and continue to grow:
1. Step up the development and sales of high-end products and
promote product innovation relentlessly.
We will continue to step up the development of high-end products
like washing machines and water heaters to enhance the proportion
of the sales of high-end products. As the growing middle classes
in China and around the world are demanding home appliance
products with superior designs and well-known brands, we have
introduced Casarte, positioned as a premium brand, introduced
into the Group, which will be able to adapt to the needs of these
customers. As there is still substantial room for the growth of
China’s market for high-end products (especially along with China’s
economic growth), we will strengthen the image of Haier washing
machines and water heaters as an industry leader to capture a
larger market share of the high-end products sector and increase
the overall gross profit margins of our products.
2. Meet the energy-saving trend by the aggressive development of
environmentally friendly products.
Energy conservation and emissions reduction have become a trend
in the purchase of home appliances. More consumers prioritized
energy-saving products rather than cheap products with high energy
consumption. The Group will develop the frequency convertible
washing machines and solar energy water heaters in order to fully
capitalize on the market opportunities arising from environmental
protection and low carbon lifestyles. In the whole process of the
design, manufacturing, sale and recycling of products, the Group
has applied the “Green Strategy” and incorporated the philosophy
of environmental protection into it. I believe the Group will introduce
more environmental elements into its own brands, which is especially
important for Haier’s corporate social responsibility.