Garmin 2008 Annual Report Download - page 19

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17
In addition to our new product for golfers, we plan to improve outdoor
and fitness technology by introducing products that are easier to
operate and can be used for even more activities. We intend to grow
our presence with existing retailers and expand distribution to
additional cycling, running and traditional fitness stores. In our efforts
to continually add value to our products, we plan to integrate expanded
content into our outdoor and fitness products.
With these new products and partnerships — and others yet in
development — Garmin continues to demonstrate a dedicated
commitment to our customers’ needs. As in the past, Garmin will
continue to develop the high-quality products that have made us a
world leader in navigation and communication technology.
D O W N T H E R O A D
As 2009 opens, Garmin has already begun to announce a variety of
strong products, innovative software and strategic OEM alliances
across our market segments.We plan to continue expanding our market
share by penetrating untapped markets and creating innovative, new
products for our existing customers.
In aviation, we intend to build on the popularity of our G1000®
integrated glass flight deck, offering it in additional jet and turboprop
airframes. We expect also to increase G600 product line penetration
into existing general aviation aircraft and look for more opportunities in
the jet and larger plane markets.
We plan to continue growing market share globally in our automotive
and mobile category. In addition, we intend to develop relationships
with automotive OEMs to expand our business in this category.
The new nüvi®lineup features improvements across the spectrum.
The high-end nüvi 885T can be controlled by voice and offers lane
assist with junction view to help drivers better navigate upcoming
interchanges. Paired with MSN Direct®dynamic content, the unit also
provides up-to-date gas prices, stock quotes, movie information and
more. Lower-end nüvi models will become thinner and sleeker, making
them easier to use outside the vehicle.
Also in the automotive and mobile market, the much-anticipated lineup
of Garmin-Asus nüvifone™mobile phones are expected to be delivered
in the first half of 2009. These phones will give customers location-
based services, not just when navigating and searching for points of
interest, but also in every application from e-mail to photos to instant
messaging. We are aligning with GSM (Global System for Mobile
communications) wireless carriers to distribute Garmin-Asus nüvifones.
In this highly competitive segment, we intend to differentiate our
products through increased content and location-based services.
Garmin now offers a complete line of marine electronics and is beginning
to see the benefits of new OEM partnerships. We intend to become
the vendor of choice among OEMs with our complete line of marine
electronics. We also plan to offer technology for the large-boat market
while improving our cartography and data content. Early in 2009,
Gulf Craft Inc., the Middle East’s largest luxury powerboat manufacturer,
selected Garmin’s marine electronics to outfit its 2010 line of Silvercraft
and Oryx boats and yachts. EdgeWater Power Boats will also equip
its full line of boats with Garmin marine electronics.
In the outdoor and fitness category, we are introducing the Approach™
G5, Garmin’s first golf-specific GPS. It sports the same easy-to-use
touchscreen as the Oregon®handheld navigators, but it is preloaded
with thousands of golf courses, so no course-download subscription
is required. The Approach uses high-sensitivity GPS to measure shot
distance and show exact yardage to fairways, hazards and greens
and will be distributed in retail outlets and golf course pro shops.