Garmin 2008 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2008 Garmin annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 114

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114

8
PND software advances in 2008 included lane assist with junction
view in the nüvi 7X5 series and the zu¯ mo®660 motorcycle navigators.
These features help drivers anticipate upcoming interchanges by
showing the correct lane and exit for navigation. We also introduced
subscription-free, advertising-supported traffic on certain models,
to help drivers avoid delays. Another feature, 3-D buildings, shows
on-screen depictions of buildings on either side of the road.
In addition to new products, Garmin introduced ecoRoute™at the
beginning of 2009. ecoRoute is a free software update that
suggests fuel-efficient navigation, helping drivers conserve money
and fuel. In addition to the standard “faster time” and “shorter
distance” route preferences, ecoRoute will add a “less fuel” option.
Customers around the globe learned about our nüvi lineup via print,
mobile ads, television, billboards and radio in 2008. In addition, Garmin
displayed signage at key high-traffic airports in the United States We
also exhibited at the industry’s largest electronic tradeshows around
the word: the Consumer Electronics Show in the United States and
A U T O M O T I V E A N D M O B I L E
Garmin remains the worldwide leader in mobile navigation devices,
many of which are our award-winning nüvi®PND (personal navigation
device) units. In 2008, Garmin held the leading U.S. PND market share
while maintaining the highest average selling price in the category.
Garmin also had six of the seven top PND product, according to rankings
by the NPD Group (Mobile Navigation Market Pulse: December 2008).
Customers and product review services continue to praise Garmin’s
easy-to-understand user interface. And, with the introduction of the
voice-activated nüvi 8X0 series, using a PND became even easier. The
speech recognition technology in this series has set the industry standard.
After mounting a push-to-talk wireless remote on his or her steering
wheel, a user controls the nüvi by speaking commands instead of
touching the display. Drivers can keep their eyes on the road the
entire time and perform most functions without taking their hands
from the wheel.