Garmin 2008 Annual Report Download - page 11

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9
Automotive and mobile revenue
($ in millions)
$ 2,539
2008
$ 2,342
2007
$1,089
2006
the CeBIT show in Europe. In-store merchandising played a larger
role than ever before as Garmin designed holiday and year-round
displays for retailers including Best Buy, Costco, Wal-Mart and many
others.
Partnerships with several OEMs (original equipment manufacturers)
placed Garmin navigation systems in even more vehicles. In 2008,
a number of OEMs, including Suzuki, Nissan and Volvo, created
television advertisements featuring Garmin products, giving our
nüvi line further exposure to U.S. audiences.
Additionally, Garmin celebrated five years of collaboration with
German automaker BMW. Garmin creates specially packaged nüvi
navigators for BMW that include preloaded POIs (points of interest),
so drivers can easily find the nearest BMW dealer or service center.
BMW motorcycle owners also have a BMW branded zu¯ mo navigator
called the BMW Motorrad Navigator. Garmin’s OEM partnership
with Suzuki produced the TRIP (Travel, Real-time traffic, Information
and Play), based on the nüvi 7X0 series. This program marked the
first time in America that a vehicle under $16,000 included a GPS
system as a standard feature.
$ 406
2005
More people around
the world chose
Garmin to guide them.