Garmin 2008 Annual Report Download - page 12

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10
A U T O M O T I V E A N D M O B I L E
In 2008, Garmin declared its entry into the growing mobile phone
market and gave the world a sneak peek of nüvifone™G60. This
proposal to provide true PND navigation through a multimedia
smartphone, reinforced Garmin’s dedication to discovering new ways
to bring our superior GPS technology to market.
To further this exciting mobile phone initiative, Garmin announced its
strategic alliance with ASUSTeK Computer in early 2009. This joint
development project will combine Garmin’s expertise at turn-by-turn
GPS navigation with Asus’s experience in designing and manufacturing
mobile phones to create the full line of nüvifone location-based
smartphones. The alliance is expected to help Garmin provide
a wide range of phone form factors and price points to the growing
mobile market.
The first two nüvifones were available for the public to see in January at
the Garmin-Asus exhibit at Mobile World Congress in Barcelona,
Spain. nüvifone G60 runs on Garmin’s Linux-based operating system,
while the nüvifone M20 has a Windows®Mobile OS and comes in an
array of colors. All nüvifone mobile phones will offer the same turn-
by-turn, voice-prompted navigation features found on high-end
Garmin PNDs and will integrate location-based services into web, e-mail,
text messaging and other phone applications as well.
As evidenced in our nüvifone line, Garmin intends always to be part of
new markets, not be replaced by them. Garmin’s intuitive turn-by-turn
directions can be delivered in many packages, whether a PND, a mobile
phone or a yet-to-be-created device of the future.
Phones for
the location-
based life.