Fujitsu 2001 Annual Report Download - page 9

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The Internet is about to enter the broadband era.
In light of this new development, what are the
most important points to keep in mind as you
carry out your strategy?
Implementing Our Corporate Strategy
As we advance the Fujitsu Group’s corporate strategy to the
next phase, I believe that the following three points are
especially important.
The first is to gain a firm grasp of the changes in the
business environment that the broadband Internet will bring.
Our vision of the broadband Internet era goes beyond
simply transmitting images over greater bandwidth.
Instead, we think of it as an era in which forms of
communication will change significantly—becoming
interactive, always on, and mobile—and in which the
terminals used to access information, as well as the fields of
usage, will become increasingly diversified. I want us to
develop our business based on a clear understanding of the
changes that will occur in this emerging era.
The second point is to create new relationships with our
customers based on broadband Internet. I want the Fujitsu
Group to become an essential business partner that our
customers can rely upon to help grow their businesses. We
will strive to make better proposals to our customers and
enable them to add value to their businesses by providing
Internet-based solutions for their core enterprise systems.
The third point is to further expand our global alliances.
As the scope of IT use continues to grow, it is no longer
possible for any one company to handle the entire range on
its own. We currently have a variety of alliances in place,
but choosing the most appropriate collaborative partners
will be an increasingly important issue for us going
forward. This issue runs parallel to our strategy of
“selection and concentration.” I believe that making sure
that we choose the right global corporate alliances—the
ones most likely to succeed—will be an especially
significant consideration.