Fujitsu 2001 Annual Report Download - page 7

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5
Tea fields are part of lush greenery at the Numazu Plant complex.
Enhancing Corporate Value
As expressed in our slogans “What Mankind Can Dream,
Technology Can Achieve” and “Reliability and Creativity,”
Fujitsu has long striven to bring leading-edge ideas to
fruition through tireless research and development efforts,
while proactively dealing with changes in the business
environment. By anticipating the changes that the new
broadband Internet era will bring, and concentrating
resources in our core businesses, we will work to raise
profitability and enhance corporate value.
We have begun concerted efforts to increase the value of
“Fujitsu” as a global brand. In addition, combining the
concepts of quality and infinity, we launched our “Qfinity”
initiative in 2001 to encourage employees to maximize
quality by fully utilizing information technology to share and
create knowledge. Qfinity aims to improve the reliability of
our products as well as the work quality of all of our
employees, and thereby enhance the trust our customers
place in us. Our corporate motto, “The Possibilities are
Infinite,” is intended to express the idea of Fujitsu as a
partner that customers can rely on to uncover the infinite
possibilities latent in their businesses. We will continue to
strive to create new business opportunities for our customers
and to raise the value of the “Fujitsu” brand name.
In terms of our activities to protect the global
environment, we have issued our third environmental action
plan, whose theme is “Focused on the Green.” We consider
this plan, which calls for manufacturing environmentally
friendly products and offering services that support
environmental management, to be a major management
priority.
As a company driving the development of the broadband
Internet era, we are firmly committed to boosting our
competitiveness, maintaining the trust of our customers
around the world, and constantly reinventing ourselves.
Based on these endeavors, we hope to enjoy the continued
support of our shareholders.
President and CEO
Naoyuki Akikusa
Chairman
Tadashi Sekizawa