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Fujitsu annual report 1998
4
Highway, the world’s first com-
mercial broadband ISDN net-
work. We will continue to be a
leader in the construction of glo-
bal communications infrastruc-
ture by providing the most
advanced and reliable optical
transmission, switching and mo-
bile communications systems.
At the same time, backed by our
know-how in communications
technology and network man-
agement, we will move further
into the LAN and WAN fields,
working to more fully integrate
computer and communications
technologies in order to offer
CTI and other solutions that
meet a wide variety of customer
needs.
Fujitsu will continue to pur-
sue the development of key elec-
tronic devices essential to
creating competitive products.
This includes emphasizing re-
search and development in sys-
tem LSI and other leading-edge
technologies, as well as strength-
ening our world-leading market
shares in flash memories and
compound semiconductors used
in mobile information and com-
munications equipment.
Message to Shareholders
“Reliability and Creativity”
and “What Mankind Can
Dream, Technology Can
Achieve” have been Fujitsu’s cor-
porate mottoes for many years.
In the spirit of these slogans, we
will continue to stress research
and development and to seek
original and creative ways of uti-
lizing our current technology to
realize the dreams of tomorrow.
By maintaining an unwavering
focus on the customer and stay-
ing ahead of the pack in antici-
pating market needs, we can
offer optimal solutions that will
enable us to enhance the trust of
our customers and secure our
leadership position in the global
IT industry.
Financial Targets
Fujitsu is committed to achiev-
ing greater growth and profit-
ability by providing solutions
that anticipate market needs
and by aggressively pursuing
worldwide business develop-
ment. We use global standard
indicators, such as return on
equity (ROE) and free cash
flows, to measure management
efficiency. In fiscal 1997 we
experienced a decline in ROE, Naoyuki Akikusa, President
attributable to the drop in
DRAM prices and amortization
of goodwill and restructuring
costs associated with the
Amdahl acquisition. However,
by pushing to commercialize
high value-added products in
the electronic devices field and
other measures, we are actively
working to make our business
and management more effi-
cient. Through these efforts,
and by concentrating our re-
sources in growth fields, we will
resolutely pursue our previously
stated goal of achieving 10%
ROE by fiscal 2000.
Fujitsu aims at nothing less
than being the world’s leading
IT company in terms of growth
and profitability. We thank our
shareholders for their ongoing
support and encouragement in
this endeavor.
July, 1998
Tadashi Sekizawa, Chairman