Ford 2008 Annual Report Download - page 5

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Ford Motor Company | 2008 Annual Report 3
A Message
from the
President
and CEO
In 2008 the automotive industry faced a deep recession in the United States and
Europe, the worst worldwide financial crisis in decades and a dramatic slowdown in
all major global markets. Like all automakers, Ford Motor Company was adversely
impacted by these extraordinarily difficult economic conditions.
However, the plan Ford is operating under – what we call ONE Ford – is helping us
endure these current conditions and position ourselves for future success. Our plan has
been consistent for the past two years:
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changing model mix.
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customers want and value.
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The Ford Taurus - the car that changed America’s view of full-size sedans - is all-new for 2010 and ready to take on the world’s best, with an upscale
new design, impeccable driving dynamics and class-leading technologies. The famed performance model, Taurus SHO, returns for 2010 (above).
Placeholder to be shot
Safety Leadership
Ford Motor Company has more Top Safety
Picks from the Insurance Institute for
Highway Safety – totaling 16 – than any
other brand. The new Ford F-150 is the
latest to earn this rating, joining other
2009 models, including the Ford Flex,
Ford Escape, Lincoln MKS and Mercury
Mariner. Robust body structures and
innovative safety technologies –
such as AdvanceTrac® with Roll Stability
Control™ that help drivers prevent
skidding and rollovers – play key roles.
Ford is broadening its safety leadership
to include crash avoidance with new
technologies such as MyKey™, which
allows parents to limit the vehicle’s top
speed and audio volume to encourage
safer teen driving, and the Collision
Warning with Brake Support radar
warning system to help drivers avoid
rear-end accidents.