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Ford Motor Company | 2008 Annual Report 143
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performance of our common stock against the Standard & Poor’s 500 Stock Index and against either a published
industry or line-of-business index or a group of peer issuers. Ford chose the other principal U.S. auto manufacturer –
General Motors – as its peer issuer for the graph. We think this approach is more informative since a relevant line-of-
business index would merely combine the U.S. automakers. The graph assumes an initial investment of $100 and the
reinvestment of dividends.
Stock Performance Graph
$200
$100
$150
$50
$0
2003 2004 2005 2006 2007 2008
COMPARISON OF FIVE-YEAR CUMULATIVE SHAREHOLDER RETURN
Total Return To Shareholders
(Includes reinvestment of dividends)
Indexed Returns
Base
Period
Dec.
2003
Years Ending
Dec.
2004
Dec.
2005
Dec.
2006
Dec.
2007
Dec.
2008Company / Index
FORD MOTOR COMPANY 100 94 52 52 47 16
S&P 500 INDEX 100 111 116 135 142 90
GENERAL MOTORS CORPORATION 100 79 41 67 56 7