Fifth Third Bank 2012 Annual Report Download - page 9

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2012 ANNUAL REPORT | 7
Our Company desires to empower people nancially and enhance our rep-
utation for doing so. While our bankers work tirelessly every day to provide
the quality service, products and knowledge that our clients need to be suc-
cessful, we realize that more needs to be done within the broader community.
We have invested signicant nancial and human resources into nancial
empowerment programs. e eort took hold in 2004 but has solidied in
recent years as the need for nancial education became apparent in the U.S.
Fih ird Bank oers a full spectrum of nancial empowerment programs
that start with children so they can develop sound, life-long habits.
e Young Bankers Club is a nancial literacy program for elementary
students. Originally launched in 2004, it was completely revised and updated
in 2012 to meet new and evolving national academic standards. e program
teaches a foundation of responsibility, nancial basics, and education that
carries students forward.
When students enter eighth grade, our partnership with the American
Bankers Association’s Teach Children to Save program supports good nan-
cial practices and understanding of the economic world. With an emphasis
on saving money and delaying gratication, this program helps pre-teens
appreciate the value of hard work and reaping due rewards.
In high school, our alliance with Dave Ramsey, arguably one of the country’s
most inuential nancial experts, educates teens who are embarking on
college and adulthood. We sponsor Ramsey’s nancial education curriculum,
Foundations in Personal Finance, throughout our footprint. In 2012, we in-
vested $2.2 million to bring the program to more than 1,800 high schools. We
reached more than 270,000 students and count every one as a life potentially
changed for the better. Our alliance with e Lampo Group has educated
more than 400,000 students since 2010.
Many adults also need assistance. Partnering with local community organiza-
tions, our two 40-foot Financial Empowerment mobiles traveled into 88 un-
derserved communities in 2012. e 29,000 people who boarded our eBuses
received credit counseling, foreclosure avoidance training, or gained access to
quality banking services.
In 2012 we piloted an industry-rst program with NextJob, a nationwide re-
employment company, that gave some of our distressed mortgage borrowers
job search assistance fully funded by the Bank. Knowing that nearly half of
mortgage delinquencies are due to job loss, we recognized an opportunity
to assist our customers in re-gaining nancial stability. e pilot resulted in
40 percent of participants nding a full-time job, and we plan to expand the
program in 2013.
Financial Empowerment
Young Bankers Club students
visited a Fifth Third Banking
Center in Central Ohio to learn
check-writing basics.