Fifth Third Bank 2012 Annual Report Download - page 12

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2012 COMMERCIAL BANKING
HIGHLIGHTS
$2.2 Billion
TOTAL REVENUE
$41.4 Billion
AVERAGE LOANS
$26.6 Billion
AVERAGE CORE DEPOSITS
865
LARGE CORPORATE
CLIENT RELATIONSHIPS
2,245
LEAD MIDDLE MARKET
CLIENT RELATIONSHIPS
8,100
TREASURY MANAGEMENT
LEAD ACCOUNTS
Commercial Banking
10
BUSINESS DESCRIPTION
Fih ird’s Commercial line of business builds relationships with business,
government and professional customers with customized nancial solutions. We
provide banking, working capital, and nancial services to middle-market,
mid-corporate, and large organizations. With customers ranging in size from
those with $20 million in annual revenue to some of the world’s largest companies,
our bankers are valued partners in our customers’ nancial success. We oer
traditional lending and depository products as well as global cash management,
foreign exchange and international trade nance, derivatives and capital markets
services, asset-based lending, real estate nance, public nance, commercial
leasing, and syndicated nance.
CUSTOMER FOCUS
Serving customers well requires understanding them. We know, for example,
that customers want more than products from their bank. ey want ideas that
contribute to their success. ey want results. Our Commercial team delivers with
innovations such as:
• Our Remote Currency Manager, which automates cash handling in the
marketplace and processed $6.5 billion in transactions in 2012.
• OuruseofEMVchiptechnology,whichisacompliantchipforcommercial
cards that allows businesses to authorize transactions more eciently while
traveling abroad and improves the security of international transactions.
• Ouruniqueapproachtothehealthcaresegment,withindustryexpertsacross
the country and specialized products like the RevLink Solutions platform.
• Andnowourenergy-focusedgroupthatoersanexperiencedteamtobuild
strong relationships and customized services for companies in petroleum
and natural gas production, processing and distribution industries.
STRATEGY
We have demonstrated commitment to our customers by increasing stang for
the mid-corporate segment, which targets clients with $200 million to $2 billion
in revenue, working closely with our customer executives, and expanding our ex-
pertise in specic industry categories.
Expertise, experience, innovation and trust are valued in the marketplace. ey
are assets customers value as they work to build their business. We will continue
to leverage these assets for the good of the Bank and the communities we serve.