Fifth Third Bank 2012 Annual Report Download - page 10

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BUSINESS DESCRIPTION
Our Retail bank provides the ability to reach all customer segments and
produce the largest number of customer interactions for the Company.
Although our Branch Banking services now extend beyond a physical location
to an online and mobile presence, customers continue to turn to our banking
centers for checking and savings accounts, home equity loans and lines of
credit, credit cards, direct loans for automobiles, and other personal nancing
needs, as well as products for small businesses, including cash management.
Our Retail channels introduce Fih ird to customers and are oen the rst
step in building a valued and lasting relationship with Fih ird Bank.
CUSTOMER FOCUS
e more we understand our customers’ needs, their families’ needs, and their
business needs, the better we can serve them. Our goal is to make comprehen-
sive oerings available, along a value continuum that customers want, and to
create deeper relationships as a result. In 2012, we introduced new solutions
that eliminate complexity and make banking a better experience and a better
value for everyone. is includes our simplied deposit products, a reloadable
prepaid card called Access 360°, and continued enhancements to our online
and mobile banking platforms.
For business customers, Fih ird’s Branch Banking provides a robust
resource that in 2012 was ranked rst by Ath Power Consulting for Small
Business Banking Advocacy. We get to know our customers. We assess their
changing needs in a changing environment, and we address those needs
with smart, specic nancial solutions on everything from loans to treasury
management to employee savings plans and banking programs.
STRATEGY
Listening is the foundation of our Branch Banking strategy. We ask questions
to learn where customers are now, where they want to go, and how we can help
them get there.
Customers want simplicity, straight-forward products, good value and a
relationship.
At Fih ird, our holistic approach to Retail banking puts the customer rst
and solidies our position as a trusted nancial partner.
8
Branch Banking
2012 BRANCH BANKING
HIGHLIGHTS
$2.2 Billion
TOTAL REVENUE
$19.5 Billion
AVERAGE LOANS
$46.3 Billion
AVERAGE CORE DEPOSITS
1,325
FULL-SERVICE
BANKING CENTERS
2,415
ATMs
1.7 Million
ONLINE BANKING
CUSTOMERS