Fifth Third Bank 2004 Annual Report Download - page 9

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7
In all of our markets,
we focus on four business
lines – retail and
commercial banking,
investment advisors and
Fifth Third Processing
Solutions (
“
FTPS
”
). Nearly
half of our revenues are
derived from retail
banking and a third from
the commercial business.
Our investment advisors
division makes up about
10 percent of our revenues
and is one of the largest
money managers in the
Midwest with $34 billion
in directly managed assets
and over $182 billion in
assets under care. FTPS
handles ATM processing
and merchant credit and
debit card processing.
FTPS, which accounts
for about 11 percent of
our revenues, processed
12 billion electronic
transactions in 2004.
Fifth Third believes that
these businesses provide
us with a diversified and
profitable mix, as well as
the necessary expertise to
meet all of the financial
service needs of our core
retail and middle-market
commercial customer
base.
...on our CORE BUSINESS
Fifth Third’s 1,011 banking
centers, including 128
Bank Mart®locations,
serve as the primary point
of contact for our six
million customers.
Through these locations,
Fifth Third strives to
provide best-in-class
products, convenience and
customer service to the
individual and small
business customers within
our geographic footprint.
RETAIL BANKING
Fifth Third’s 1,200
commercial relationship
officers and support staff
offer companies within our
geographic footprint a
business partner of
unparalleled capital
strength and stability,
sound expertise and
experience and
comprehensive and
customized financial
solutions for all their cash
management, international
and borrowing needs.
COMMERCIAL
BANKING
FTPS authorizes, initiates,
captures and settles
electronic payment
transactions as part of an
integrated cash
management solution for
financial institutions and
merchants all over the
world. As a leading
electronic processor,
Fifth Third helps our
commercial customers
eliminate paper and
reduce cycle time and
expense while providing
instant on-line access to
information through a
platform integrated with
traditional banking
services.
FIFTH THIRD
PROCESSING SOLUTIONS
Fifth Third is a full-service
money management firm
featuring a broad array of
equity and fixed income
products catering to retail
and commercial clients
across our footprint.
From retirement planning,
wealth management,
public finance to private
client services,
Fifth Third delivers
a full spectrum of
investment strategies
of varying scope and
complexity for both
long and short-term
investment horizons.
INVESTMENT
ADVISORS
(L to R) Robert A. Sullivan, Executive Vice President, Commercial
Banking; Kevin T. Kabat, Executive Vice President, Retail Banking and
Affiliate Administration; Neal E. Arnold, Executive Vice President,
Investment Advisors and Fifth Third Processing Solutions.