Fifth Third Bank 2004 Annual Report Download - page 13

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Banking is first and
foremost a relationship
built upon the foundation
of daily interaction
between customers and
our most vital asset – our
employees. The quality of
our customer experience
begins and ends with our
team members. Motivated,
talented and knowledge-
able employees will earn
the trust of their
communities and gain
market share over time.
Our employees are the
driver of our success. Each
of our team members
knows that they own their
business, can impact the
bottom line, are
...to our EMPLOYEES
accountable for their
results and are rewarded
for their accomplishments.
Our employees make the
difference in terms of
realizing our vision of
continuing to be a growth
company. Our employees
make the difference in the
lives of our customers,
co-workers and neighbors
by delivering superior
performance. There is
no stronger correlation
than between daily
individual employee
contributions and growth
in customers, revenue and
bottom line earnings.
We are committed to it.
11
Fifth Third provides
banking, investments
and processing solutions
to six million customers
everyday, and we leverage
our success to strengthen
the communities we serve.
We reaffirmed our
commitment through over
$30 million in grants and
support to deserving
organizations, including
$22 million from the Fifth
Third Foundation and
charitable trusts for which
the Bank serves as Trustee.
We were again honored to
be included in
BusinessWeek
magazine’s
“America’s Most
Philanthropic Companies”
listing for our giving as a
percentage of revenues.
Our commitment to
diversity is equally
unwavering. Employee
diversity councils and
minority mentoring
programs are just two of
the ways we work to build
and nurture diverse
...to our COMMUNITIES
employment and
leadership throughout the
Bancorp. The Fifth Third
Foundation Office,
Community Development
Corporation and
Community Affairs
department are three key
extensions of the Bank’s
community investment
activities.
The Foundation Office
helps direct grants for Arts
& Culture, Community
Development, Education
and Health & Human
Services, while the
Fifth Third Community
Development Corporation
invests in low-income
housing, historic tax credit
and economic
development projects to
support community
revitalization. Our
Community Affairs
department identifies
lending and real estate
opportunities in
traditionally underserved
(L to R) R. Mark Graf, Senior Vice President & Chief Financial
Officer; Pete Pesce, Executive Vice President, Human Resources;
Greg D. Carmichael, Executive Vice President &
Chief Information Officer; Diane L. Dewbrey,
Senior Vice President, Operations