Fifth Third Bank 2004 Annual Report Download - page 14

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12
Over the past five years, Fifth Third’s corporate
and employee contributions to the United Way
have reached $38.8 million.
2000 $5.5 million
2001 $6.5 million
2002 $7.4 million
2003 $9.0 million
2004 $10.4 million
United Way GIVING
markets, such as ethnically
diverse, urban and low- to
moderate-income census
tracts. This group also
champions financial
literacy – the keystone for
stable communities – by
providing homebuyer
training, credit counseling
and college savings match
programs.
As a leader in residential
mortgage lending, Fifth
Third partnered with
Freddie Mac to launch the
Homeownership Mobile,
or eBus, a 38-foot mobile
classroom. Fifth Third and
Freddie Mac eBus staffers
provide multi-lingual
assistance, and the
initiative helps combat
many misconceptions
about homeownership and
the homebuyer process,
such as the perceived need
for near perfect credit or
downpayments as large as
20 percent of the home
price. Fifth Third also
launched a new mortgage
product, Immigrant
Homeownership Program,
to better serve the 4.2
million U.S. tax-paying,
foreign-born individuals
living in the Midwest. The
program helps encourage
many first-time
homebuyers, as well as
those with limited
traditional credit histories,
to begin a banking
relationship.
We are proud of our legacy
of philanthropy. These
initiatives and many others
reflect our long-held belief
that if you help build a
stronger community, you
will build a stronger bank.
We are committed to it.