Equifax 2010 Annual Report Download - page 5

tions฀over฀a฀six-year฀period฀because฀of฀our฀
unique฀data฀and฀valuable฀products.฀The฀
more฀insightful฀and฀complete฀view฀of฀con-
sumers฀that฀we฀deliver฀enabled฀this฀client฀
to฀offer฀more฀competitive฀rates,฀approve฀
applicants฀who฀previously฀would฀have฀
been฀rejected,฀reduce฀risk฀of฀fraud฀and฀฀
improve฀its฀underwriting.
Differentiated Data — The฀breadth฀
and฀accuracy฀of฀our฀consumer฀data฀is฀a฀
distinct฀competitive฀advantage,฀deliver-
ing฀a฀360°฀perspective฀from฀a฀diverse฀set฀
of฀information฀assets.฀In฀addition฀we฀offer฀
the฀industry’s฀most฀comprehensive฀and฀in-
depth฀information฀solutions฀for฀the฀small-
to-medium฀business฀segment.฀Our฀North฀
America฀Commercial฀Solutions฀business฀is฀
bringing฀unprecedented฀transparency฀and฀
opportunity฀to฀this฀space฀with฀products฀
like฀the฀Business฀Report฀Suite฀launched฀in฀
2010,฀a฀partnership฀with฀Biz2Credit®,฀and฀
Small฀Business฀Market฀Navigator™฀due฀to฀
come฀online฀early฀in฀2011.
Emerging Opportunities — We฀focus฀
on฀growth฀targets฀by฀economic฀sector฀
(such฀as฀mortgage฀services฀and฀capi-
tal฀markets),฀by฀activity฀(such฀as฀work-
force฀solutions฀and฀digital฀marketing),฀and฀
by฀geography฀to฀leverage฀our฀strengths฀
where฀they฀can฀deliver฀signicant,฀sustain-
able฀return.฀We฀continue฀to฀expand฀TALX฀
Workforce฀Solutions,฀the฀largest฀unem-
ployment฀claims฀processor฀in฀the฀coun-
try,฀and฀an฀essential฀business฀partner฀for฀
clients฀needing฀rapid,฀accurate฀and฀high-
quality฀business฀processing฀outsourcing฀
services.฀We฀acquired฀Anakam,฀which฀is฀at฀
the฀forefront฀of฀new฀validation฀technologies฀
with฀high-level฀security฀solutions฀that฀have฀
minimal฀software฀and฀hardware฀require-
ments.฀We฀made฀strategic฀acquisitions฀
that฀enhanced฀our฀capabilities฀and฀op-
erations฀in฀Argentina,฀Chile,฀Ecuador฀and฀
Paraguay,฀and฀we฀received฀our฀license฀and฀
launched฀a฀national฀credit฀reporting฀servic-
es฀company฀in฀India,฀which฀has฀the฀world’s฀
fastest฀growing฀middle-class฀economy.฀
Achieving “speed to insight”
The฀ultimate฀deliverable฀of฀our฀data฀assets,฀
analytics฀and฀decisioning฀technology฀is฀ac-
tionable฀insight.฀Looking฀forward,฀our฀com-
petitive฀edge฀will฀come฀from฀how฀well฀and฀
how฀fast฀we฀help฀clients฀design฀and฀imple-
ment฀precise฀solutions฀for฀their฀changing฀
needs.฀This฀“speed฀to฀insight”฀will฀be฀a฀key฀
differentiator฀for฀Equifax฀on฀the฀competitive฀
landscape฀of฀the฀future.
The฀sheer฀volume฀and฀pace฀of฀data฀
creation฀in฀today’s฀world฀expands฀both฀
the฀possibilities฀and฀the฀challenges฀of฀le-
veraging฀information฀for฀strategic฀advan-
tage.฀Equifax฀is฀focused฀on฀delivering฀value฀
by฀reducing฀the฀time฀it฀takes฀to฀identify฀a฀
need,฀nd฀the฀relevant฀data,฀and฀activate฀
a฀high-impact,฀data-driven฀solution.฀As฀we฀
continue฀to฀broaden฀and฀enrich฀our฀data฀
assets,฀we฀are฀investing฀heavily฀to฀enhance฀
how฀we฀integrate฀these฀assets฀accord-
ing฀to฀specic฀client฀needs—and฀to฀set฀up฀
situation-specic฀environments฀for฀testing฀
and฀proving฀fast-track฀solutions.฀
In฀building฀and฀sustaining฀this฀competi-
tive฀advantage,฀there฀is฀no฀more฀impor-
tant฀factor฀than฀the฀ingenuity,฀agility฀and฀
commitment฀of฀Equifax฀people.฀Our฀Talent฀
Management฀emphasis฀is฀changing฀the฀
Company฀to฀a฀high-performance฀culture฀
in฀which฀our฀employees฀feel฀a฀contagious฀
sense฀of฀optimism฀and฀pride฀in฀our฀place฀
on฀the฀front฀line฀of฀innovation฀and฀value฀
creation.฀No฀one฀understands฀better฀than฀
we฀do฀how฀our฀work฀inuences฀the฀poten-
tial฀of฀the฀larger฀economy฀as฀well฀as฀the฀
success฀of฀our฀clients.฀
The฀accomplishments฀of฀the฀past฀฀
year฀all฀point฀to฀our฀primary฀commitment,฀
which฀is฀to฀increase฀value฀for฀Equifax฀
shareholders.฀As฀we฀anticipate฀the฀oppor-
tunities฀ahead,฀our฀sights฀are฀xed฀on฀฀
continuing฀to฀deliver฀the฀improving฀return฀
that฀shareholders฀expect.฀This฀commit-
ment฀is฀reected฀in฀the฀Board฀of฀Director’s฀
fourth฀quarter฀declaration฀of฀a฀$0.16฀฀
per฀share฀dividend฀which฀represents฀a฀
four-fold฀increase.
Growing through innovation
and execution
How฀well฀we฀innovate,฀and฀how฀effec-
tively฀we฀execute,฀will฀continue฀to฀dene฀
what฀Equifax฀can฀become฀for฀our฀clients,฀
our฀shareholders฀and฀our฀own฀people.฀
Condent฀in฀our฀strategy฀and฀our฀ability฀to฀
deliver฀game-changing฀value,฀energized฀by฀
the฀diverse฀and฀unique฀assets฀we฀have฀in฀
place฀and฀the฀opportunities฀they฀afford,฀we฀
look฀forward฀to฀strong฀performance฀as฀the฀
economy฀stabilizes฀and฀our฀markets฀return฀
to฀consistent฀growth.
Sincerely,
Richard F. Smith
Chairman฀and฀Chief฀Executive฀Ofcer
Superior stock price performance for our shareholders
One-year view — 2010 Three-year view — 2008-2010
EFX
-2.1%
S&P 500
-14.4%
DJIA
-12.7%
Mortgage Index
-31.3%
EFX
+15.2%
S&P 500
+12.8%
DJIA
+11.0%
Mortgage Index
-3.7%
3EQUIFAX฀2010฀ANNUAL฀REPORT