Equifax 2010 Annual Report Download - page 2

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Equifax (EFX) Highlights
(For฀continuing฀operations:฀in฀millions,฀except฀per฀share฀amounts฀and฀percentages)
Twelve months ended December 31, 2010 2009 CHANGE
Operating revenue $ 1,859.5 $ 1,716.0 8%
Operating income $ 430.0 $ 381.8 13%
Operating margin 23.1% 22.2% 0.9 pts
Consolidated net income from continuing operations $ 243.3 $ 224.4 8%
Net income attributable to Equifax $ 266.7 $ 233.9 14%
Diluted earnings per share (EPS) from continuing
operations attributable to Equifax
$ 1.86 $ 1.70 9%
Weighted-average common shares outstanding in
millions (diluted)
126.5 127.9 -1%
Stock price per share at December 31, $ 35.60 $ 30.89 15%
Diluted earnings per share from continuing opera-
tions attributable to Equifax, adjusted for certain
items (Non-GAAP)*
$ 2.31 $ 2.17 6%
*฀฀See฀reconciliations฀of฀non-GAAP฀nancial฀measures฀to฀the฀corresponding฀GAAP฀
nancial฀measure฀on฀page฀74.
Contents
1 Letter to shareholders
4 The year in review
8 Business unit review
9 Corporate officers and contacts
10 Index to financial section
75 Shareholder information
Inside back cover
Board of Directors Business description
Equifax empowers businesses and consumers with information they can trust.
A global leader in information solutions, we leverage one of the largest and most
diverse sources of consumer and commercial data, along with advanced analytics
and proprietary technology, to create customized insights that enrich both the
performance of businesses and the lives of consumers.
With a strong heritage of innovation and leadership, Equifax continuously delivers
distinctive solutions with the highest integrity and reliability. Businesses—large and
small—rely on us for consumer and business intelligence, portfolio management,
fraud detection, decisioning technology, marketing tools and much more. We em-
power individual consumers to manage their personal credit information, protect
their identities and maximize their nancial well-being.
Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 15 other
countries throughout North America, Latin America, Europe and Asia. Equifax is a
member of Standard & Poor’s (S&P) 500® Index. Our common stock is traded on
the New York Stock Exchange (NYSE) under the symbol EFX.