Electrolux 2009 Annual Report Download - page 34

Download and view the complete annual report

Please find page 34 of the 2009 Electrolux annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 86

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86

Electrolux strategy
Efforts to transform Electrolux into an innovative, consumer-focused company are paying
off. The product offering is being continuously improved. Today, Electrolux is one of the
strongest companies in the industry.
Products
All new products are created on the basis
of the Group’s process for consumer-
focused product development. Extensive
interviews and visits to consumers’ homes
have enabled Electrolux
to identify global social
trends and needs, to
which the new prod-
ucts are tailored.
Brand
The Group aims at achieving a significant
position in the growing and profitable pre-
mium segment. The Electrolux brand is
positioned throughout the world as a pre-
mium brand that stands for innovative,
energy-efficient products with attractive
design. The Electrolux brand is now a
leader in most major markets.
Cost
The Group’s comprehensive restructur-
ing program will soon be completed,
which means that Electrolux will have a
competitive production structure in which
approximately 60% of appliances are
manufactured in low-cost countries. All
production of vacuum cleaners is already
located in such countries. Costs are
being continuously reduced by utilizing
the Group’s global reach and strength.
34
36
40
annual report 2009 | part 1 | strategy
...to a
consumer-driven
company
From a
manufacturing
company...
Products
Brand
Cost
30