Electrolux 2009 Annual Report Download - page 11

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PROFESSIONAL PRODUCTS
PROFESSIONAL PRODUCTS
3.5% food-service
12% laundry
(own estimates)
Improved household purchasing power.•
Growing middle class.•
Government stimuli.•
Asia• Improved household purchasing
power. Growing middle class.
Australia• Design. Water efficient
products.
Food-service• Energy- and water efficient
products. US restaurant chains expanding.
Laundry• Energy- and water efficient prod-
ucts. Growing population.
Appliances• Whirlpool, Mabe.
Vaccumcleaners• SEB Group.
Appliances• Fischer & Paykel, Samsung,
LG, Haier.
Vaccumcleaners• Samsung, LG, Dyson.
Food-service• ITW/Hobart, Manitowoc/
Enodis, Middleby, Ali Group.
Laundry• Alliance, Miele, Girbau.
Majority of production is domestic due to •
high import tariffs and logistic costs.
No clear market leader in the region.•
European producers preferred by the •
growing middle class.
Food-service• Half of all equipment is sold
in North America. Fragmented market in
Europe.
Laundry• Higher level of consolidation
among producers.
High level of consolidation among retailers.• Asia• Majority of sales through small, local
stores. Established retail chains in the
larger cities.
Australia• High level of consolidation
among retailers.
Food-service• Dealers assist in choosing
modules.
Laundry• Mainly direct sales. Importance
of dealers growing.
Grow in specific markets, such as •
Argentina and Mexico.
In Brazil, strengthen the position in the •
premium segment.
Grow in the premium segment.•
Promote water- and energy efficient •
products.
Turn around the operation in China.•
Grow in Southeast Asia.•
Food-service• Promote energy- and water
efficient products. Tailor products for fast-
food chains.
Laundry• Promote energy- and water effi-
cient products.
ASIA/PACIFICLATIN AMERICA
13% 9%* 7%33%
2nd largest producer of
appliances in Brazil, and largest
in vaccum cleaners.
Australia:
42% core appliances
26% floor-care
85 355 140
* Including Rest of world.
7