Electrolux 2009 Annual Report Download - page 27

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Market, retailers and competitors
CORE APPLIANCES
Major market
•Brazil
Major retailers
•CasasBahia
•PontoFrio
•LojasPernambucanas
•MagazineLuiza
•GrupoInsinuante
Major competitors
•Whirlpool
•Mabe
VACUUM CLEANERS
Major market
•Brazil
Major retailers
•CasasBahia
•Wal-Mart
Major competitor
•SEBGroup
12,000
15,000
9,000
6,000
3,000
0
SEKm
05 06 07 08 09
Net sales Consumer Durables in Latin America
AMERICA
LATIN
The market for dishwashers in Brazil is showing strong
growth, although from a low level. The Electrolux Blue
Touch has been developed on the basis of consumer
insight. This competitive model is generating a steadily
increasing market share for the Group in this product
category. See page 38.
The Electrolux Confidence Steam
Iron range is the Group’s first iron
that was developed in-house. It
was created based on consumer
insights and developed to
solve their main concern
towards the category;
safety. The new range is
one of the safest on
the market.
Strong
position
Brazil is the largest market for
Electrolux in Latin America. The
Electrolux brand has a strong position
in household appliances and
Electrolux is the market leader in vac-
uum cleaners.
70%
In 2008, products that had been
launched within the past three years
accounted for approximately 70% of
Electrolux sales in Brazil.
23