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94 Electrolux Annual Report 2004
Hans Stråberg
President and CEO
Born 1957, M.Eng. Joined Electrolux in
1983. Head of product area, Dishwashers
and Washing Machines, 1987. Head of
product division, Floor Care Products,
Västervik, 1992. Executive Vice-President,
Frigidaire Home Products, USA, 1995.
Head of Floor Care Products and Small
Appliances and Executive Vice-President,
AB Electrolux, 1998. Chief Operating Officer
of Electrolux, October 2001. President and
CEO of Electrolux, 2002. Board Member:
The Association of Swedish Engineering
Industries Board, AB Ph. Nederman & Co.
Holdings: 2,870 B-shares, 196,400 options.
Bengt Andersson
Head of Outdoor Products
Born 1944, Mech. Eng. Production Engineer,
Facit AB, 1966–1975. Joined Electrolux in
1973. Sector Manager, Facit-Addo, 1976,
Technical Director, Electrolux Motor, 1980,
Product-line Manager, Outdoor Products
North America, 1987, Product-line Manager,
Forest and Garden Equipment, 1991 and
Flymo, 1996. Head of Professional Outdoor
Products, Executive Vice-President, AB
Electrolux, 1997. Head of Consumer and
Professional Outdoor Products, Senior
Executive Vice-President, AB Electrolux,
2002. Board Member: Kabe Husvagnar AB.
Holdings: 5,000 B-shares, 136,400 options.
Johan Bygge
Head of Major Appliances Europe and
Asia/Pacific
Born 1956, M. Econ. Deputy Group Con-
troller, Telefonaktiebolaget LM Ericsson,
1983, Head of Cash Management, 1986.
Joined Electrolux in 1987 as Group Con-
troller. Head of Group Controlling, Account-
ing, Taxes, Auditing, Administration and IT,
1996–2000, as well as Acting Treasurer in
2000. Head of Consumer Outdoor Prod-
ucts outside North America, Executive
Vice-President, AB Electrolux, 2001. Head
of Major Appliances outside Europe and
North America, Senior Executive Vice-
President, AB Electrolux, 2002. Head of
Consumer Outdoor Products outside North
America, 2001–2003. Also Head of Major
Appliances Europe as of November 2004.
Board Member: First Swedish National
Pension Fund, The Bank of Sweden
Tercentenary Foundation.
Holdings: 2,024 B-shares, 136,400 options.
Keith R. McLoughlin
Head of Major Appliances North and
Latin America
Born 1956, B.S.Eng. Held a number of
senior management positions with DuPont
between 1981–2003, most recently as
Vice-President and General Manager of
DuPont Nonwovens, 2000–2003, and of
DuPont Corian, 1997–2000. Joined
Electrolux in 2003 as Head of Major Appli-
ances North America and Executive Vice-
President, AB Electrolux. Also Head of
Major Appliances Latin America as of
November 2004.
Holdings: 0 shares, 30,000 options.
Detlef Münchow
Head of Professional Indoor Products
Born 1952, MBA and PhD Econ. Member
of senior management in consulting firms
Knight Wendling/Wegenstein AG,
1980–1989 and GMO AG, 1989–1992.
FAG Bearings AG, 1993–1998, as Chief
Operating Officer in FAG Bearings Corpora-
tion, USA. Joined Electrolux in 1999 as
Head of Professional Indoor Products and
Executive Vice-President, AB Electrolux.
Holdings: 0 shares, 136,400 options.
Magnus Yngen
Head of Floor Care and Small Appliances
Born 1958, M.Eng. Lic.Tech. Held several
international sales and marketing positions,
1988–1995. Joined Electrolux in 1995 as
Technical Director within the direct sales
operation LUX. Head of Floor Care Interna-
tional operations, 1999. Head of Floor Care
Europe operations, 2001. Head of Floor
Care and Small Appliances, Executive
Vice-President, AB Electrolux, 2002.
Holdings: 0 shares, 81,500 options.
Lars Göran Johansson
Head of Group Staff Communications
and Branding
Born 1954, M. Econ. Account Executive,
KREAB Communications Consultancy,
1978–1984, President, 1985–1991.
Headed the Swedish “Yes to EU Founda-
tion campaign” for the referendum that
determined Sweden’s membership in the
EU in 1994. Joined Electrolux as Senior
Vice-President, Communication and Public
Affairs, 1995.
Holdings: 500 B-shares, 136,400 options.
Fredrik Rystedt
Chief Financial Officer
Born 1963, M. Econ. Joined Electrolux
Treasury Department, 1989. Subsequently
held several positions within the Group’s
financial operations. Head of Mergers and
Acquisitions, 1996. Joined Sapa AB in
1998, as Head of Business Development,
Chief Financial Officer, 2000. Rejoined
Electrolux in 2001 as Chief Administrative
Officer, responsible for Controlling, Account-
ing, Taxes and Auditing. In November 2004,
appointed Chief Financial Officer and
responsible also for Group Treasury.
Holdings: 0 shares, 90,000 options.
Cecilia Vieweg
Head of Group Staff Legal Affairs
Born 1955, B. of Law. Attorney with
Berglund & Co. Advokatbyrå, Gothenburg,
1987–1990, Corporate Legal Counsel, AB
Volvo, 1990–1992. General Counsel, Volvo
Car Corporation, 1992–1997. Attorney and
partner in Wahlin Advokatbyrå, Gothenburg,
1998. Joined Electrolux in 1999 as General
Counsel. Board member: Haldex AB.
Holdings: 0 shares, 136,400 options.
Harry de Vos
Head of Group Staff Human Resources
and Organizational Development
Born 1956, Process Eng, post-doc Training
Management. Has held various positions
within General Electric,1978– 2001. His
latest position was as Human Resource
Director for GE Plastics Europe, 1999–
2001. Joined Electrolux in 2002 as Head of
Human Resources and Organization within
Major Appliances Europe. Took on his posi-
tion as Head of Group Staff Human
Resources and Organizational Develop-
ment on January 1, 2005.
Holdings: 0 shares, 30,000 options.
Changes in Group
Management during the year
Wolfgang König left his positions as Head
of Major Appliances Europe and Executive
Vice-President of AB Electrolux in Novem-
ber, 2004. He was succeded by Johan
Bygge.
Nina Linander left her position as Head of
Group Staff Treasury on December 31,
2004.
Lilian Fossum left her position as Head of
Group Staff Human Resources and Organi-
zational Development on January 1, 2005,
and was succeded by Harry de Vos. Since
September 2004, she has been Head of the
Group’s pricing program and Regional
Administrative Officer (RAO), within the
Group’s holding structure, for the central
European region.
Group Management