Electrolux 2004 Annual Report Download - page 3

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1%
Net sales by geographical area
Latin America 4%
Europe 47%
Africa 1%
Pacific 5%
Market position Key brands Performance in 2004 Strategic priorities
North America 39%
Asia 4%
• Income for appliances in Europe
somewhat lower than in 2003
• Strong sales growth and
unchanged income in USD for
appliances in North America,
despite higher costs for materials
• Considerably lower income for
floor-care equipment, particularly
in US, and for appliances in
Asia/Pacific
• Somewhat higher demand than
in 2003
• Good sales growth and higher
income in Europe
• Continued good performance in
North America
• Continued weak demand for
both food-service and laundry
equipment
• After adjustment for divest-
ments, sales on level with
2003, somewhat higher income
• Higher demand in most markets
• Strong sales growth for chain-
saws
• Income largely unchanged,
adversely affected by exchange-
rate effects
• Continued high margin
• Increase investments in R&D and
marketing
• Strengthen Electrolux as a leading
global brand
• Consolidate and relocate production
to Eastern Europe, Asia and Mexico
• Increase purchases from low-cost
countries
• Continue launching high-end
Electrolux products in US
• Improve cost structure
• Increase sourcing among Group
operations and from low-cost
countries
• Continue launching high-end
products in US under Husqvarna
brand
• Accelerate pace of product renewals
• Implement measures for higher
productivity and improved internal
efficiency
• Increase sales of food-service
equipment in US through new sales
organization
• Continue strengthening profitable
positions in chainsaws
• Continue growing within professional
lawn and garden equipment
Indoor products
Appliances: Market leader in
Europe and Australia, third largest
producer in US.
Floor-care products: World leader,
largest producer in Europe, third
largest in US.
Outdoor products
World’s largest producer of garden
tractors, lawn mowers and other
portable petrol-driven garden
equipment.
Outdoor products
Chainsaws: World’s largest
producer.
Diamond tools: One of the world’s
largest producers of diamond
tools and related equipment for
the construction and stone
industries.
Indoor products
Food-service equipment: Market
leader in Europe, third largest
producer in the world.
Laundry equipment: One of the
world’s leading producers.