Electrolux 2004 Annual Report Download - page 41

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Electrolux Annual Report 2004 37
Report by the Board of Directors for 2004
Operations by business area
SEKm, unless otherwise stated 2004 Change, % 2003 Change, % 2002
Consumer Durables
Europe
Net sales 42,703 –3.5 44,267 –1.9 45,128
Operating income 3,124 –5.0 3,289 4.9 3,136
Margin, % 7.3 7.4 6.9
North America
Net sales 30,767 –4.6 32,247 –8.5 35,245
Operating income 1,106 –30.1 1,583 –21.9 2,027
Margin, % 3.6 4.9 5.8
Rest of the world
Net sales 13,479 7.5 12,544 –15.2 14,796
Operating income –159 — 0 –100 55
Margin, % –1.2 0.0 0.4
Outdoor Products
Net sales 17,579 2.1 17,223 –5.5 18,229
Operating income 1,552 4.0 1,493 3.3 1,445
Margin, % 8.8 8.7 7.9
Total Consumer Durables
Net sales 104,528 –1.6 106,281 –6.3 113,398
Operating income 5,623 –11.7 6,365 –4.5 6,663
Margin, % 5.4 6.0 5.9
Professional Products
Indoor
Net sales 6,440 –20.6 8,113 –25.5 10,887
Operating income 442 –20.5 556 –26.2 753
Margin, % 6.9 6.9 6.9
Outdoor
Net sales 9,623 0.3 9,596 10.1 8,719
Operating income 1,479 1.2 1,462 2.2 1,431
Margin, % 15.4 15.2 16.4
Total Professional Products
Net sales 16,063 –9.3 17,709 –9.7 19,606
Operating income 1,921 –4.8 2,018 –7.6 2,184
Margin, % 12.0 11.4 11.1
Other net sales 60 87 146
Common Group costs, etc. –870 –745 –683
Items affecting comparability –1,960 –463 –434
Total
Net sales 120,651 –2.8 124,077 –6.8 133,150
Operating income before items affecting
comparability 6,674 –12.6 7,638 –6.5 8,165
Margin, % 5.5 6.2 6.1
Operating income 4,714 7,175 –7.2 7,731
Margin, % 3.9 5.8 5.8
Net sales and operating income compared to 2003
Operating
Net sales in income in
comparable Operating comparable
Change, % Net sales currency income currency
Consumer Durables
Europe –3.5 –3.3 –5.0 –4.9
North America –4.6 4.2 –30.1 –24.6
Rest of the world 7.5 10.3 N/A N/A
Outdoor Products 2.1 9.2 4.0 12.4
Total Consumer Durables –1.6 2.6 –11.7 –8.4
Professional Products
Indoor –20.6 –19.8 –20.5 –20.7
Outdoor 0.3 3.8 1.2 2.8
Total Professional Products –9.3 –7.0 –4.8 –3.7
Total –2.8 1.2 –12.6 –9.8