Electrolux 2004 Annual Report Download - page 54

50 Electrolux Annual Report 2004
Notes
Amounts in SEKm, unless otherwise stated
Business areas
Electrolux products are classified in three areas, i.e., Consumer Durables,
Professional Indoor Products and Professional Outdoor Products. These
areas form the basis for the Group’s primary segment information.
The Consumer Durables business area comprises mainly white goods.
It also includes floor-care products as well as garden equipment and
light-duty chainsaws. Professional Indoor Products comprise food-
service equipment and laundry equipment for professional users.
Professional Outdoor Products comprise mainly high-performance
chainsaws and professional lawn and garden equipment, as well as
power cutters and diamond tools.
Note 3 Segment information
Within Consumer Durables, the white-goods operation is managed
regionally while floor-care products is managed globally. Consumer
Outdoor Products is together with Professional Outdoor Products man-
aged globally. In the Group’s external financial reporting, floor-care prod-
ucts is reported together with white goods within the respective geo-
graphical regions, since these products are sold in the same markets
and to a large extent to the same retailers, and are therefore exposed
to similar risks. Consumer Outdoor Products is reported separately,
due to the unified management for all Outdoor Products.
Financial information related to the above business areas is reported
below.
Net sales Operating income
Business area 2004 2003 2002 2004 2003 2002
Europe 42,703 44,267 45,128 3,124 3,289 3,136
North America 30,767 32,247 35,245 1,106 1,583 2,027
Rest of the world 13,479 12,544 14,796 –159 — 56
Consumer Outdoor Products 17,579 17,223 18,229 1,552 1,493 1,445
Total Consumer Durables 104,528 106,281 113,398 5,623 6,365 6,664
Professional Indoor Products 6,440 8,113 10,887 442 556 753
Professional Outdoor Products 9,623 9,596 8,719 1,479 1,462 1,431
Total Professional Products 16,063 17,709 19,606 1,921 2,018 2,184
Other 6087146———
Common Group costs — — — –870 –745 –683
Items affecting comparability — — — –1,960 –463 –434
Total 120,651 124,077 133,150 4,714 7,175 7,731
Assets Liabilities Capital expenditure Cash flow 1)
Business area 2004 2003 2004 2003 2004 2003 2004 2003
Europe 23,421 23,237 17,300 17,450 1,561 1,202 2,531 3,280
North America 11,833 11,652 5,214 3,948 1,439 618 886 961
Rest of the world 8,176 7,780 3,114 3,095 438 470 –855 –151
Consumer Outdoor Products 7,903 7,451 3,325 2,776 517 560 1,315 1,371
Total Consumer Durables 51,333 50,120 28,953 27,269 3,955 2,850 3,877 5,461
Professional Indoor Products 3,123 3,242 2,105 2,243 144 278 400 370
Professional Outdoor Products 5,703 5,774 1,834 1,661 393 283 1,656 861
Total Professional Products 8,826 9,016 3,939 3,904 537 561 2,056 1,231
Other2) 3,137 3,442 3,396 3,373 23 52 3 15
Items affecting comparability 2,145 882 5,381 2,492 — — –736 –1,024
65,441 63,460 41,669 37,038 4,515 3,463 5,200 5,683
Liquid assets 8,702 12,602——————
Interest-bearing receivables 789 966——————
Interest-bearing liabilities — — 9,843 12,502————
Equity — — 23,420 27,488————
Financial items ——————–303 –143
Taxes paid ——————–1,673 –1,817
Total 74,932 77,028 74,932 77,028 4,515 3,463 3,224 3,723
1) Cash flow from operations and investments.
2) Includes common Group services such as Holding and Treasury as well as customer financing activities.