Electrolux 2000 Annual Report Download - page 4

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With sales of SEK 124 billion in 2000, Electrolux is the world’s
largest producer of appliances and equipment for kitchen,
cleaning and outdoor use, such as refrigerators, cookers, wash-
ing machines, chainsaws, lawn mowers and garden tractors.
Electrolux is also one of the world’s largest producers of similar
equipment for professional users.
Today, Electrolux is a focused company with two busi-
ness areas – Consumer Durables and Professional Products.
Both areas include products and services for indoor and out-
door use.
Every year consumers in more than 150 countries buy more
than 55 million Group products, which are sold under the
Electrolux brand or other famous brands such as AEG, Zanussi,
Frigidaire, Eureka, Flymo and Husqvarna.
By continuously increasing efficiency, developing innovative
products and improving customer care, Electrolux shall be a
company with good growth and profitability. A company that
creates value for shareholders as well as for consumers,
business partners and employees.
Becoming a market-driven company involves doing our
utmost to make daily life more convenient for consumers and
professional users.
Which is perfectly logical for a company that is the world’s
No.1 choice.
We’re proud to be the world’s
No.1 choice.
Net sales by business area
Electrolux is a changed company.
1) Excluding items affecting comparability.
Consumer
Durables 79.1%
Professional
Products 20.6%
Consumer
Durables 71.8%
Professional
Products 33.9%
Common Group
costs, etc. –5.7%
–10
0
10 20 30 40 50 60 70 %
Net sales by
geographical area
%
0 1020304050
Europe 46.7%
North America
42.5%
Rest of the
world 10.8%
Operating income
by geographical area1)
Group sales 2000: SEK 124,493m
Operating income 2000: SEK 8,050m1)
Operating income
by business area1)
Europe 54.1%
North America
48.2%
Rest of the
world –2.3%
%
–100 1020304050