Electrolux 2000 Annual Report Download - page 3

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REPORT BY THE PRESIDENT AND CEO 1
I welcome the opportunity to share my views on Electrolux with you
once again, although as you will see we have chosen a slightly different
approach for this year’s report.
The focus is still very much on how we create value for shareholders,
customers and other stakeholders. But the way we tell the story is new.
In the first section of the report you’ll find a comprehensive picture of
Electrolux – its performance, its strategy and the context in which it
operates. You’ll also find my comments on various aspects of our
operations and our future prospects.
As CEO it is both my responsibility and my pleasure to provide you with
the information you need to understand Electrolux. I want you to have
the full picture – after all, it’s your company.
Michael Treschow
President and CEO