E-Z-GO 2014 Annual Report Download - page 10

Aviation provides its customers with around-the-clock parts support and also offers ServiceDirect® for Citation, King Air and
Hawker aircraft. ServiceDirect® delivers service capabilities directly to customer locations with a mobile service unit fleet in the
United States, Canada and Europe.
Textron Aviation markets its products worldwide through its own sales force, as well as through a network of authorized
independent sales representatives. Textron Aviation has several competitors domestically and internationally in various market
segments. Textron Aviation’s aircraft compete with other aircraft that vary in size, speed, range, capacity and handling
characteristics on the basis of price, product quality and reliability, direct operating costs, product support and reputation.
Bell Segment
Bell Helicopter is one of the leading suppliers of military and commercial helicopters, tiltrotor aircraft, and related spare parts and
services in the world. Revenues for Bell accounted for approximately 31%, 37% and 35% of our total revenues in 2014, 2013 and
2012, respectively. Revenues by Bell’s principal lines of business were as follows:
(In millions)
2014
2013
2012
Military:
V-22 Program
$ 1,771
$ 1,755
$ 1,611
Other Military
860
959
940
Commercial
1,614
1,797
1,723
Total revenues
$ 4,245
$ 4,511
$ 4,274
Bell supplies advanced military helicopters and support to the U.S. Government and to military customers outside the United
States. Bell’s primary U.S. Government programs are the V-22 tiltrotor aircraft and the H-1 helicopters. Bell is one of the leading
suppliers of helicopters to the U.S. Government and, in association with The Boeing Company (Boeing), the only supplier of
military tiltrotor aircraft. Tiltrotor aircraft are designed to provide the benefits of both helicopters and fixed-wing aircraft. Through
its strategic alliance with Boeing, Bell produces and supports the V-22 tiltrotor aircraft for the U.S. Department of Defense (DoD).
The U.S. Marine Corps H-1 helicopter program includes a utility model, the UH-1Y, and an advanced attack model, the AH-1Z,
which have 84% parts commonality between them.
Through its commercial business, Bell is a leading supplier of commercially certified helicopters and support to corporate,
offshore petroleum exploration and development, utility, charter, police, fire, rescue, emergency medical helicopter operators and
foreign governments. Bell produces a variety of commercial aircraft types, including light single- and twin-engine helicopters and
medium twin-engine helicopters, along with other related products. The helicopters currently offered by Bell for commercial
applications include the 206L-4, 407, 407GX, 412EP/EPI, 429 and Huey II. The new 505 Jet Ranger X, a short-light single
helicopter, achieved its first flight in late 2014. In addition, Bell continues to develop the 525 Relentless, its first super medium
commercial helicopter, and first flight is expected in 2015.
For both its military programs and its commercial products, Bell provides post-sale support and service for an installed base of
approximately 13,000 helicopters through a network of eight Bell-operated service centers, four supply centers and over 100
independent service centers located in 34 countries. Collectively, these service sites offer a complete range of logistics support,
including parts, support equipment, technical data, training devices, pilot and maintenance training, component repair and
overhaul, engine repair and overhaul, aircraft modifications, aircraft customizing, accessory manufacturing, contractor
maintenance, field service and product support engineering.
Bell competes against a number of competitors throughout the world for its helicopter business and its parts and support business.
Competition is based primarily on price, product quality and reliability, product support, performance and reputation.
4 Textron Inc. Annual Report • 2014