E-Z-GO 2013 Annual Report Download - page 9

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Innovation, Strategic Acquisitions and New Ways to Reach
Customers Accelerate Sales
Industrial
7 | Industrial
Performance
Highlights
(In millions) 2013 2012 2011
Segment Revenues $3,012 $2,900 $2,785
Segment Profi t $242 $215 $202
the benefi ts of our tools. Seeking to grow into adjacent markets, we
acquired Sherman + Reilly and HD Electric, which positions Greenlee
to offer a more complete product solution to power utility companies.
For Jacobsen, sales of turf equipment climbed and revenues rose
as we added more salespeople and stepped up our marketing and
promotional activities in 2013. These actions helped Jacobsen
capitalize on a number of opportunities, including closing its single
largest sale of all-electric riding mowers; doubling Ransomes Mastiff
mower sales for soccer fi elds in Latin America; landing several high-
profi le wins across the U.S.; and realizing a fi ve percent increase in
revenues compared to 2012.
With innovative, cost-competitive solutions for automotive customers,
our Kautex business won new contracts and drove growth in 2013,
demonstrating that the right technology is a key differentiator for
customers. BMW, Renault, Jaguar Land Rover and Volkswagen all
selected Kautex’s Selective Catalytic Reduction System™ for their
new vehicle lines, with BMW also selecting Kautex’s Next Generation
Carbon Canister™ for their 3 and 5 series vehicles for the U.S.
market. Continuing to expand its global reach, Kautex announced
plans to build its fi rst plant in Russia after winning new business with
Ford in that country.
In 2014, we will continue to focus our efforts on developing new
products, further expanding our distribution channels and looking for
innovative ways to generate growth.
Whether it was launching new products for electrical
contractors, outdoor enthusiasts and automobile
manufacturers or seizing opportunities to broaden our reach
into new markets, 2013 was a great year for our Industrial
businesses. This translated into 2013 revenues of $3.0
billion, a four percent increase over 2012, and a profi t of
$242 million, a 13 percent increase over 2012.
At E-Z-GO, we continued to invest in our light transportation
vehicle lineup. For our industrial customers, we expanded our
Cushman line of burden carriers as we added the Cushman
Hauler PRO™, a fully electric, zero-emissions utility vehicle
for use in turf and facilities maintenance. With an upgrade to our Bad
Boy Buggies Ambush iS™ vehicle, we gave hunting enthusiasts the
ability to operate in gas, electric or hybrid mode. We redesigned the
iconic E-Z-GO TXT™ golf car and Freedom TXT™ vehicle, adding more
comfort and convenience features like larger cup holders, mobile
device ports and stow-away compartments. These innovations led to
an impressive year for E-Z-GO, resulting in a nine percent increase in
revenues over 2012.
At Greenlee, 2013 was a year that featured new product
introductions, continued expansion into new markets and two
strategic acquisitions. To address the contractor’s need for workforce
effi ciency, Greenlee introduced 28 new products to its family of
brands and deployed its professional tool specialists to job sites in
North America and Europe—letting end-user customers see fi rsthand